“hoyu”; a hair-color company with 110 years of history. Can you guess what the company name means?

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Written by Editorial department

In Japan, approximately 100,000 companies are started each year, but how many of them do you think last for 10 to 20 years?

According to a data, 30% of them close their business in 10 years and 50% of them do the same in another 10 years. In such harsh business reality, companies that have histories longer than 100 years must have high quality products and services that people deeply trust. In this article, we will introduce you “hoyu”; a company with the history of 110 years. Not surprisingly, they are the nation’s #1 company in hair-color market.
*: INSTAGE SRI/ Hair Color Market from April, 1995 to November, 2015, according to sales amount.

The company started its history in 1905, and the sales of hair-dye called “Niwa Karasu” began in 1909. Since then, they have grown as a company exclusively engaged in developing hair-color products. The origin of the company name came from Chinese characters; “朋友 (reads hoyu)”, which means “friends, best friends and companion”. That said, the company name hoyu are used upon the company’s mission to “challenge pioneering business and its management with friends hand in hand, and also to have meaningful friendships with all people involved including customers and partner companies in hope to grow through learning from others”.

Given the company’s long history of over 100 years and their achievements of #1 share in the industry, almost all Japanese have heard of their famous lineups such as “Bigen” and “CIERO”. Since they are also available in other parts of the world outside of Japan, many of you may have actually heard of it or used it before.

Now, let us introduce two recommended items from “CIERO”; the lineup of hair-color for gray hair.

The first one is "CIELO Hair Color EX Cream".

"Hair Color EX Cream" has been a popular product since its launch in 1999. Normally, to use most of cream type hair dye products, you need to mix two preparations first, but no need to do so in case of this product. You only need to push the product on the exclusive brush that comes with it and dye the area where gray hair concerns you.

With the exclusive brush, it's easy to dye hair on particular areas, such as its fringes and root. And it's economical, because, though cream remains, you can use it next. Since you can choose among 15 colors, from basic brown to colors with a red taste, you might be able to find the one close to your taste.

The second one is "CIELO Mousse Color", the product for people for whom hair dye of foam type is easy to use.

This products is also easy to use and you don't need to mix preparations. Put on the gloves coming with the product and pour the mousse on the palm of your hand.

Then, you just dye in the following order: part, top, fringes of your hair and the whole of it. The fine mousse will penetrate all your hair and white hair will gradually get dyed. Also in this case, if mousse remains, you can use it next time. There are 16 colors to choose from.

The point of these products is that both are easy to use and, since it's said that, once hair turns white, it never goes back to its original color, the longer you use these products, the more you will realize its advantages. Besides, it's good that they combine five substances like grape seed oil and marine collagen. Apart from dying your hair, they might be good for its gloss and care. Get the ideal color and gloss of your hair while getting rid of gray hair!
Sold in drug stores and supermarkets of Japan.

Please visit the URL below for details.