Hokkaido Sapporo Beer Museum

Last update :
Written by Editorial department

Unusual even for Japan, this museum showcases beer. The building, whose red brick is reminiscent of the Meiji era, was built over 120 years ago, and it is registered as part of Hokkaido’s cultural heritage.
Here you can deepen your knowledge about beer and learn to enjoy everyday beers even more deeply.

If booked in advance, you can participate in a paid premium tour (Japanese language guides only). However, if you’d like to look around privately, the museum can be visited for free without a reservation.

In the establishment’s Star Hall you can sample fresh Sapporo beer from the Hokkaido factory, delivered directly from the brewery, starting at 200 yen per cup. (Soft drinks available for 100 yen, so children can be brought in.)

Sapporo Beer Museum, Beer sampler, comparing three varieties
[Sapporo Beer Museum, Beer sampler, comparing three varieties]

Also, after touring the museum and sampling beer, I recommend trying the “Genghis Khan” (a type of Mongolian mutton barbecue) in the establishment’s Sapporo Beer Garden.
Many customers seem to go there with the goal of trying limited edition beers that are not available anywhere else.

So that you can appreciate the deliciousness of the beer, great care is taken even in the way it is poured. You can acutely notice the difference from standard beer.

Overview of Sapporo Beer Museum

Basic information on Sapporo Beer Museum

9-1-1 Kita 7 Jōhigashi, Higashi-ku, Sapporo-shi, Hokkaidō
About a 10-minute walk from Higashikuyakushomae Station (Tōhō Line). About an 18-minute walk from Sapporo Station.
Business Hours
11:30-20:00 (Last admission 19:30)
New Year’s Eve – Temporarily closed
Self-guided tours are free (beer sampling requires tasting fee)
Premium Tours
12:00-18:30 (tours start every half hour)
Adult tickets 500 yen; children from junior high school age to 19 years old 300 yen.