Seven Eleven’s Shiro-rare (White Cheesecake roll) – A conbini sweets new product review.

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Get ready for the latest info on popular sweets available at your local conbini (the official Japanese abbreviation for convenience store)! The writer taste-tests and reviews new conbini sweets, letting us know which ones are the most note-worthy.
This time the writer reviews Seven Eleven’s “Shiro-rare”, a new dessert released on the 8th of November 2016..


Shiro-rare (White Cheesecake roll)

Product name in Japanese
Available at
Seven Eleven
198 yen (Tax incl.)
Sale date
November 8, 2016
221 kcal

A beautiful white roll cake has just been released by Seven Eleven. This dessert is only available in Hokkaido. It reminds me of the snow white scenery there.
F.Y.I., “Shiro" means “white” in Japanese.

7-11 白生起司瑞士捲
Seven Eleven’s Shiro-rare

Egg whites were used to make the sponge cake which wraps the cheesecake whipped cream inside! 2 different kinds of Hokkaido cream cheese were used to make the cheesecake whipped cream.

Seven Eleven’s Shiro-rare
Seven Eleven’s Shiro-rare

Look at the generous portion of cream inside. I can’t wait to dig in!

Seven Eleven’s Shiro-rare
Seven Eleven’s Shiro-rare

It was definitely a taste for grown-ups. It wasn’t too sweet. The filling tasted just like the rich cream cheese. The lemon juice made it very refreshing. What a perfect balance.
I would recommend this roll cake for someone who wants to try richer tasting roll cake.

Seven Eleven’s Shiro-rare
Seven Eleven’s Shiro-rare

I enjoyed the taste of the main ingredient cheese. I think this dessert is perfect for winter. If you live in Hokkaido or if you are planning to visit on vacation, don’t miss out on this dessert!

Seven Eleven’s Shiro-rare