AEON MALL Okayama Complete Guide: Enjoy Shopping, Souvenirs, and Gourmet Delights Just a 5-Minute Walk from Okayama Station

Below is an overview of each floor of AEON MALL Okayama.
Each level is home to a diverse range of tenants, and the layout is designed so that you can enjoy spending an entire day here.
Features such as the large atrium “Mirai Square” that runs from the first to the fourth floors and the “haremachi Garden” and “haremachi Diner” areas on the fifth to seventh floors also reflect a layout designed both for moving around and for relaxing.

As mentioned above, AEON MALL Okayama boasts one of the largest scales among shopping malls in western Japan.
It has around 300 stores and about 92,000 square meters of sales floor area, giving it enough volume to keep you entertained all day long.
It features a wide variety of shops, from well-known brands such as ZARA, H&M, UNIQLO, Hands, MUJI, and ABC-MART to many others.
Its appeal lies in the way it combines a strong sense of trends with convenience, allowing you to enjoy a wide range of shopping from fashion to lifestyle goods.

In addition to popular domestic and international brands, another charm of AEON MALL Okayama is that you can find items that are unique to Okayama.
A prime example is “Haremachi Tokku 365 by Town Joho Okayama & Osera,” a select shop themed around craftsmanship from Okayama.
On the first floor, AEON STYLE also carries Okayama products such as Kiyomaro brand beef and seafood delivered directly from ports within the prefecture.
If you are looking for Okayama-only items, it is recommended to choose products with the label “Bokkee Umee” (Okayama dialect for “very delicious”).

AEON MALL Okayama is also home to stores such as Cocokara Fine and COLOR STUDIO, where you can enjoy shopping for pharmaceuticals and cosmetics.
In addition, on the first floor, AEON STYLE includes a pharmacy area that combines prescription services with over-the-counter medicine and cosmetics.

There are more than 60 duty-free stores in AEON MALL Okayama, allowing you to purchase items at great value.
Many famous brands are represented, led by names such as GAP (fashion) and Ray-Ban (eyewear).

The haremachi Kitchen food court on the fourth floor of AEON MALL Okayama has about 1,000 seats and offers a space where you can enjoy a wide variety of Japanese, Western, and Chinese dishes as well as alcoholic drinks.
Thirteen outlets are gathered here, including places such as Craft Beer Shop DOPPO, where you can drink local craft beer, and La Palme, a restaurant specializing in fresh pasta.
Unlike a typical food court made up mainly of chain restaurants, it also includes restaurants that serve authentic, carefully prepared dishes.
It satisfies both those who want to grab something quickly and those who want to sit down to a proper meal, making it suitable for many situations such as lunch or a break.

AEON MALL Okayama enjoys an excellent location just a 5-minute walk from Okayama Station, the main rail hub for the Chugoku and Shikoku regions.
It also offers about 2,500 parking spaces, and using the underground passage you can access the mall without getting wet in the rain, which is another major advantage.
Furthermore, on the fifth floor you will find the open-air haremachi Garden courtyard, an outdoor relaxation space where you can feel close to nature while taking a break between sightseeing or when you have time to spare.
It is also perfect for picking up souvenirs before heading home.

Located on the second floor of AEON MALL Okayama, Haremachi Tokku 365 is a select shop built around the theme of craftsmanship from Okayama.
It is operated by the editorial teams of the regional magazines “Monthly Town Joho Okayama” and “Osera,” and plays the role of connecting makers with users.
The store is filled with everyday items that encapsulate the charms of the local area, including lifestyle goods, tableware, fashion accessories, and food products created by artisans and artists from Okayama and the Setouchi region.
It is popular with tourists as a place to find gifts for others or for yourself, and you can discover distinctly Okayama items that you won’t find anywhere else.

nest Robe is a Japanese apparel brand that focuses on natural materials and domestic production.
Each item is carefully made at its own factory in Japan, established in 1950, with a strong commitment to quality at every stage from thread selection and weaving to dyeing and sewing.
Many of its garments feature soft textures using materials such as linen and organic cotton, and simple designs that can be worn for a long time, providing pieces that are comfortable to wear and easy to care for.
The store, located on the first floor of AEON MALL Okayama, offers a relaxed space where you can take your time choosing clothes.

Village Vanguard on the third floor of AEON MALL Okayama is a lifestyle goods store that carries distinctive books, CDs, DVDs, and more.
It offers many unique items that you will rarely see in other shops, providing visitors with new discoveries and surprises.
The store’s charm lies in its unique worldview, which showcases products from various angles, including subculture and American pop culture.
The shelves and in-store displays are full of playful touches, so people of all ages and interests can enjoy browsing as if they were on a treasure hunt.

HOBBY ZONE on the fourth floor of AEON MALL Okayama is a specialty store that sells items such as plastic models, jigsaw puzzles, and candy toys.
The shelves and showcases are lined with character figures and imported collectible items.
It is especially known for its strong selection of the latest Gunpla (Gundam plastic models).
Another feature is that it has a Mini 4WD course and puzzle gallery, adding hands-on and playful elements that make the shop an even more exciting place to visit.

Founded in 1716, Nakagawa Masashichi Shoten is a long-established store from Nara that offers lifestyle goods based on Japanese handicrafts.
Its signature item is the “Hana Fukin” dishcloth, made from cotton with excellent absorbency and quick-drying properties.
The AEON MALL Okayama store on the second floor uses fixtures made mainly of wood and Japanese paper to create a calm atmosphere, with a layout that helps you understand the stories behind each maker.
In addition to items such as linen and cotton dishcloths, tenugui hand towels, towels, and ceramics, the store also carries a wide range of items related to food and bathing.

kissora is a made-in-Japan leather brand that mainly handles bags, wallets, and small accessories made from high-quality domestic cowhide.
Its products feature timeless designs that are easy to use in everyday life and meticulous craftsmanship, making them pieces that are hard to get tired of and that grow more appealing as you use them.
Because of its focus on materials and construction, the items are highly durable and become part of your daily life, allowing you to enjoy the way they age over time.
In AEON MALL Okayama, the brand operates a directly managed store on the first floor.

Reading and Writing Miraiya Shoten on the fifth floor of AEON MALL Okayama is a stationery and lifestyle goods specialty store aimed at adults.
It offers more than 10,000 stationery items, including high-end fountain pens and writing instruments from Japanese and international brands such as CROSS, LAMY, and PARKER.
Desk accessories, planners, and other items that brighten work and study scenes are carefully selected to suit individual lifestyles.
The store also has specialist staff who can help you choose pens and offers gift-wrapping services, so many people use it to purchase presents.

Home Made Noodle GURIKO is a shio ramen specialty restaurant opened in Okayama in 2017 by owner-chef Isogai, who has a background in Italian cuisine.
Its signature bowls, which blend Italian and Japanese techniques, have earned high praise, including a listing in the Michelin Guide 2021 and multiple first-place awards at ramen expos around Japan.
Using carefully selected ingredients and keeping seasonings to a minimum, the restaurant pursues a refined flavor that brings out the natural taste of the ingredients to the fullest.
Its most popular menu item is the classic “Tori Shio Ramen,” in which you can fully savor the rich umami of chicken.
In AEON MALL Okayama, the restaurant is located on the sixth floor and can be enjoyed in many situations, from family meals to a final bowl after drinks.

Merci life organics is a retail bakery that places great importance on using as many naturally derived and premium ingredients as possible.
For example, all of its doughs are made with organic sugar, and all sweet bean pastes are organic as well.
Baguettes are baked using a blend that includes organic wheat, while scones are made with almond flour (a superfood) and rice flour (gluten-free).
The most popular item is the “Soft Croissant,” made with 100% French butter.
It has a moist, fluffy texture and lets you enjoy an even richer butter aroma and flavor.
Because bread is something people eat every day, the bakery focuses on creating products that are gentle on the body, fragrant, and as low in calories as possible.

Located on the seventh floor of AEON MALL Okayama, Anagomeshi Mejiroya Honten is a Japanese restaurant that highlights fresh conger eel caught in the Seto Inland Sea.
You can enjoy conger eel prepared in many ways, including simmered conger eel over rice, grilled plain, kabayaki, and rolled omelet with conger eel.
Among them, the signature “Yaki Anago-meshi” grilled conger eel over rice is not to be missed.
This specialty dish features conger eel carefully grilled over charcoal and served on rice cooked with glutinous rice and a special dashi stock, and its fragrant aroma and plump texture have earned it high praise.

Okayama Momoko “Muscat Jelly” is a fruit jelly made using Muscat of Alexandria and Shine Muscat, two premium grape varieties that represent Okayama.
Its defining feature is the exquisite harmony created by the “noble aroma” derived from Muscat of Alexandria and the “refreshing sweetness” derived from Shine Muscat, each with its own distinct character.
With a shelf life of about nine months, it keeps well, and because each piece is individually wrapped, it is easy to store, making it perfect as a souvenir.
In AEON MALL Okayama, it is sold in the specialty products corner of AEON STYLE on the first floor.

Momotaro Honpo’s “Okayama White Peach Popcorn” is popcorn made using juice from white peaches grown in Okayama Prefecture.
It is popular as a novel snack, with a slightly pink color, a natural peach flavor, and a pleasantly crunchy texture.
Its light mouthfeel and gentle, not overly rich sweetness make it easy to enjoy for a wide range of people, from children to adults.
The compact size that fits into a car’s cup holder and the cute packaging make it ideal as a gift, and the recipient is sure to be pleased to receive it as a souvenir.
In AEON MALL Okayama, it is sold in the specialty products corner of AEON STYLE on the first floor.

This castle was created by Warlord Hideie Ukita in 1597. The main castle was built on top of a hill named Okayama, and the Tensyu (castle tower), was built in front of the Asahikawa River. The adjacent castle town was created with merchants and craftsmen. This castle town became the foundation of the town we see today. The Okayama Castle became the origin of the region, and town name.
The first floor is uniquely shaped in an asymmetrical pentagon. There is a black board pasted on the castle walls, earning its name “Ujo (Crow Castle)”.

Tsunamasa Ikeda, the feudal lord of Okayama ordered the creation of this garden as a spot of relaxation. In 1700, the garden was complete.
The “Enyo-tei House”, used as the living quarters for the feudal lord, is the most important building, and overlooks the entire garden. In the “Ryuten Rest House”, visitors were tended and was commonly used as a resting place. In the middle is a stream of water.