Why You Should Buy a Luxury Brand Watch in Japan! Introducing a Highly Recommended Tokyo Shop Selling State-of-the-Art Watches

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It starts to become a common trend for people to purchase various luxury watches to match with their different outfits. Nowadays, in particular gentlemen who foster a classy lifestyle, have a thriving standard towards selection of watches. To them, a perfect choice of watch not only serves as its physical function, but also allows them to unveil their personal taste and style.

If you're thinking about buying a luxury watch, we recommend waiting until you travel to Japan. Why? There are several advantages to buying a watch in Japan.

You should purchase a luxury watch in Japan
You should purchase a luxury watch in Japan

Why You Should Buy a Luxury Watch in Japan

Why should you buy a luxury watch in Japan? There are 4 main reasons.

1. Only Authentic Luxury Watches Are Sold In Japanese Shops

Speaking of high-class watches, markets around the world are overflowing with elaborate counterfeits. However, we’ve never heard of anyone mistakenly purchasing a fake luxury watch at a shop(legal and registered shop) in Japan.

Luxury watches sold in Japan aren't counterfeit
Luxury watches sold in Japan aren't counterfeit

2. Many Luxury Watch Shops in Japan are Duty-Free

In Japan, an 8% consumption tax is added to the price of all products. We believe that such taxes exist in your home country, too. Since Japan is promoting tourism, many shops are tax-exempt. Especially when purchasing a big-ticket item like a luxury watch, be sure to choose a shop where you won't have to pay an 8% tax!

3. Watch Specialty Shops Feature a Wide Variety of Styles

Many of the world's luxury watch brands necessarily target Japanese customers. In other words, a wide variety of high-class watches is on display in Japanese stores. This is most true in a watch specialty shop. Choose your favourite watch from a wider selection of styles there!

Luxury watches from around the world are collected in Japan
Luxury watches from around the world are collected in Japan

4. No Fakes Exist in Japan, even among Second-hand Luxury Watches

Another distinctive feature of Japan is its well-developed second-hand market. At shops that buy back luxury brand items, there are always highly skilled appraisal staff, so absolutely no fakes are carried in these shops. Many used items are in good condition and their prices are often much cheaper than new products. You may find an unexpected treasure trove in such places!

Highly skilled appraisal staff can distinguish fake from real watches
Highly skilled appraisal staff can distinguish fake from real watches

A Selection of 3 Recommended Luxury Watch Models

When actually buying a watch, some people may have no idea which one to choose. For first-time luxury watch buyers, our editorial desk recommends these 3 watches.

1. The ROLEX Submariner Date

Everyone admires Rolex, proud to be the most popular watch brand in the world. Taking a hint from a submarine hatch, Rolex developed the Oyster Case, one of their three greatest inventions. As hard as a real oyster shell, Rolex's advanced technology makes it dust-resistant and water-proof. It's now used in most of their models. Among these, we have selected the Submariner Date, a diver's watch with particularly advanced waterproof functions. Consistently preferred since the 1950's, the pioneering design of this diver's watch has spread around the world, gaining it more fans. For a sports watch, it's so luxurious that this model can be worn in a variety of situations, from business to casual. That may be the key to its popularity.

The ROLEX Submariner Date
The ROLEX Submariner Date

The ROLEX Submariner Date
(Reference prices: Used from ¥1,296,946; New from ¥1,333,241; excluding tax)

2.OMEGA Seamaster 300 Master Co-Axial

Omega is a popular brand that prides itself on creating practical watches of superior quality in both design and function. Two major Omega models are the Speedmaster and the Seamaster. The Speedmaster is most famous as the Official Timepiece for the astronauts who first landed on the surface of the Moon. The Seamaster is admired as the watch worn by James Bond, the main character in the popular "007" movies. Here, we've chosen the Seamaster 300 Master Co-Axial from the Seamaster series. While featuring a classical design, this extremely fine watch is full of cutting-edge technology, lending a mature sense of good taste to the person who wears it.

OMEGA Seamaster 300 Master Co-Axial
OMEGA Seamaster 300 Master Co-Axial

OMEGA Seamaster 300 Master Co-Axial
(Reference Price: New from ¥694,352; excluding tax)

3. HAMILTON Ventura Quartz

Founded in the USA in 1892, the Hamilton brand is now part of the Swatch Group of Switzerland. While reasonably priced, businessmen admire this brand, which is worn by adults who recognize genuine quality. In particular, their highly valued designs make these watches popular with those who care about dressing smartly.
Among Hamilton's product line, we'd like to introduce the Ventura Quartz. In 1957, the Ventura debuted as the world's first battery-operated watch. Featuring an asymmetrical case, this refined design hasn't changed much in over half a century. It continues to mesmerize both men and women, appearing in many movie scenes.

HAMILTON Ventura Quartz
HAMILTON Ventura Quartz

HAMILTON Ventura Quartz
Ref.no.: H24411732
(Reference Price: from ¥55,259; excluding tax)

TWC The Watch Company, a Highly Recommended Watch Specialty Shop

Many high-class watches are gathered in Japan, especially in the metropolis of Tokyo. You are highly likely to find what you want, and a lot of people fall in "love at first sight" with items they found completely by accident here.
Among the many watch shops in Tokyo, our editorial desk would like to recommend a specialty shop located in Tokyo's Nakano Ward: TWC The Watch Company.

1. A wide selection of reasonably priced watches

TWC handles a lot of famous brands like Rolex, Cartier, Omega, Tudor, Vacheron Constantin, Audemars Piguet, Patek Philippe and Panerai, etc. What's more, compared to other shops, you can purchase high-quality products at lower prices because they arrange staff to purchase the watches directly from areas all around the world. In particular, the prices for Omega and Hamilton watches are among the cheapest in Japan. Of course, taxes are exempt, so overseas tourists can buy watches more cheaply here.

TWC The Watch Company Shop Exterior
TWC The Watch Company Shop Exterior

2. It's Not Necessary to Speak Japanese

At TWC The Watch Company, all staff members are proficient in foreign languages! On top of that, all staff naturally have a wealth of product knowledge, so they are able to provide adequate information about the watches to convince their customers. If you can't find what you are looking for in the shop, you can place your order and they will find for you. TWC also has an Online shop that can ship their products to overseas.

3.Used Watches may be Bought and Sold Here

TWC The Watch Company also deals in a wide variety of used watches. Because the highly-skilled appraisal staff can distinguish genuine articles from counterfeits, all the used watches sold here are authentic items! You may be able to purchase the luxury watch you want at a cheaper price than elsewhere. It is also a good way to fund your travels by selling your own luxury watch to them!

TWC The Watch Company Shop Interior
TWC The Watch Company Shop Interior

If you're thinking of buying a luxury watch, we’d like to recommend TWC The Watch Company for the reasons mentioned above. Even if you aren't planning to buy one, all the noted high-class watch brands are assembled here. You can enjoy looking at them, just like visiting a museum!

Basic information on TWC THE WATCH COMPANY

5-58-6 Nakano, Nakano-ku, Tokyo, 164-0001
2 minutes on foot from the North Exit of Nakano Station (Inside the Nakano Sun Mall shopping district)
Business Hours
11:00 am - 8:30 pm
Open every day