Handpicked Must-Buy Souvenirs for Your Trip! 13 Popular, Classic Fukuoka Souvenirs

“Menbei (Spicy Mentaiko-Flavored Rice Crackers)” is made and sold by Fukutaro, known for its Hakata specialty mentaiko (spicy cod roe).
These rice crackers are kneaded with Fukutaro’s mentaiko, and the gentle kick is seriously addictive.
More than 20 years after its debut, it’s now a classic Fukuoka souvenir—and one of Fukutaro’s most popular products alongside mentaiko itself.

Hakata Torimon is the signature sweet from a long-established shop that has created a wide range of confections since its founding in 1929, with “a dedication to Hakata” as its motto.
It’s a Japanese-Western fusion sweet: soft white bean paste made from premium ingredients, wrapped and baked in a milky, gently fragrant crust.
With a melt-in-your-mouth texture from the first bite, it’s a top-of-mind Hakata souvenir for many.

A Japanese sweet where mochi made by kneading Hiyoku rice from the Chikushi Plain with carefully chosen water is generously dusted with golden kinako (roasted soybean flour), then drizzled with the included kuromitsu (brown sugar syrup) and enjoyed with a toothpick. Over 12 million are sold each year.
The mochi is smooth yet pleasantly springy, and the moment its softness melts in your mouth is irresistible.
The rich sweetness and toasty aroma come together in an elegant flavor that lingers, letting you savor the depth of wagashi.
With packaging in white and pink that feels luxurious, reminiscent of lacquerware, it’s also recommended as a gift.
Shelf life is Approx. 20 days. It comes in sizes from 2 pieces to 45 pieces, making it easy to choose based on your needs.

A signature sweet from a beloved shop that has continued making Hakata-style confections since its founding in 1952. “Hakata no Hito,” which combines moist Baumkuchen with elegantly sweet yokan (sweet bean jelly), has been a classic Hakata souvenir loved by people of all ages since its release in 1972.
Staying true to its “Japanese-Western fusion” concept, enjoy comparing the flavors of four thoughtfully crafted varieties.

Tirolian is a signature Fukuoka confection: rolled cookies baked with plenty of milk and cultured butter using a traditional Tyrol, Austria recipe, filled with smooth cream.
While the core lineup includes four flavors—vanilla, coffee, strawberry, and chocolate—many other flavors have been released as well.
One of the most popular is “Amaou Tirolian,” the first entry in the “Kyushu Paradise” series, which lets you taste your way through food-loving Kyushu with Tirolian.

“Hakata Burabura” is a long-selling item created by the long-established Japanese-Western confectionery shop “Hakata Kasho Saemon,” founded in 1929.
This simple, bite-size wagashi wraps elegant, smooth red bean paste made with Hokkaido azuki beans in gyuhi (a soft mochi dough made by kneading glutinous rice with sugar and syrup).
Loved for over 50 years since its debut in 1972, it also won the Prime Minister’s Award at the National Confectionery Exposition, often called the “Wagashi Olympics.”
Its signature look is the way the bean paste peeks out from the gyuhi, letting you enjoy the ingredients’ flavor and sweet bean paste to the fullest.
The eye-catching packaging, featuring a quirky character with thick eyebrows and droopy eyes, also makes it a great gift.

Sugar Butter Sand Tree “Amaou Strawberry Butter” is a luxurious butter sandwich made with Fukuoka’s rare brand strawberry “Amaou” and 100% of its fruit.
Despite being available only in Hakata, it sold Approx. 350,000 pieces in its first month, and its cute light-blue packaging is another highlight.
The cereal cookie is thoroughly infused with original strawberry butter and strawberry juice, so with every bite, a sweet-tart, fresh strawberry aroma fills your mouth.
The natural sweetness and tang of strawberries, rich butter, and crisp texture come together perfectly, earning high praise from strawberry lovers for its fruity, juicy taste.
Its light bite pairs well with coffee or tea, making it a recommended treat for a special tea time.

“Mentaiko Senbei” coats rice crackers that keep the texture of domestically produced uruchi rice with a “mentaiko spicy sauce.” Individually wrapped and lightweight, with a shelf life of over 100 days, they’re perfect for souvenirs.
With a crisp bite and lingering savory heat of mentaiko, even first-timers are sure to enjoy them. There are three sizes to choose from depending on your needs: 6 pieces (an easy buy under 1,000 yen), 12 pieces, and 24 pieces.

A specialty of the temple town along the approach to Dazaifu Tenmangu Shrine, “Umegae Mochi” is a traditional wagashi made by the long-established Kasanoya (founded in 1922), which continues to protect its hand-crafted method and flavor.
This simple treat wraps chunky sweet red bean paste made from Hokkaido azuki in a dough blended from glutinous rice and uruchi rice, then is fragrantly grilled on an iron plate.
By the way, it has a plum stamp on the surface, but it contains no plum.
The name comes from a tale in which an old woman took pity on Sugawara no Michizane, who had been exiled to Dazaifu and treated almost like a criminal, and brought him mochi on a plum branch.
The outside is crisp while the inside stays chewy, with restrained sweetness that brings out the ingredients’ natural flavor.
Warming it up lets you enjoy it closer to freshly made, so it’s recommended.

Born in Iizuka City, Fukuoka Prefecture in 1912, Hiyoko Honpo Yoshinodo’s “Meika Hiyoko” is a 3D baked manju shaped like a chick.
Since its release, each piece has been carefully formed by hand, and both its shape and flavor have remained almost unchanged for over 100 years.
This adorable, once-innovative form quickly became popular, and it’s now a wagashi masterpiece also loved as a Tokyo souvenir.
Inside is plenty of “kimi-an,” made by combining Hokkaido-grown white kidney beans with egg yolk, spreading a gentle sweetness in your mouth.
The outer cake uses Kyushu-grown flour and is baked moist by adding eggs and syrup, giving it a pleasantly springy texture.
It’s also nice that there are many variations, including the “Dai Hiyoko” at Approx. five times the regular size, and the summer-season, Fukuoka-exclusive “Cha Hiyoko.”

“Fukuoka Udon Gummy” was developed by “Aima Natural Water,” a beverage maker in Kitakyushu City, Fukuoka Prefecture.
It’s a sweet themed around the local specialty “Fukuoka udon.” It’s sold at sightseeing spots in Kitakyushu City such as Shiro Terrace at Kokura Castle and Mojiko Retro Kaikyo Plaza.
The noodle-shaped gummy is Approx. 18 cm long and has a chewy texture. It looks exactly like white udon noodles, but the flavor is Fukuoka-grown strawberry “Amaou.” Even among Japanese people, comments like “it breaks your brain” have been spreading. It’s recommended for anyone looking for a unique souvenir, or for those who are familiar with Fukuoka udon.

“Hakata Nakanaka Dry” is made and sold by Nakashima Shoten, the creator of “iwashi mentaiko,” born in 1985 and increasingly seen as a local Fukuoka staple.
By drying high-quality karashi mentaiko, its umami becomes concentrated into a delicacy that’s perfect as a snack with drinks.
“Hakata Nakanaka Kawa Dry” was created after a lot of trial and error, starting from the idea of somehow making use of the skin parts that would otherwise be discarded when processing iwashi mentaiko.

“Hakata Nakanaka Dry” is made and sold by Nakashima Shoten, the creator of “iwashi mentaiko,” born in 1985 and increasingly seen as a local Fukuoka staple.
By drying high-quality karashi mentaiko, its umami becomes concentrated into a delicacy that’s perfect as a snack with drinks.
“Hakata Nakanaka Kawa Dry” was created after a lot of trial and error, starting from the idea of somehow making use of the skin parts that would otherwise be discarded when processing iwashi mentaiko.

JR Hakata City “Miyagemon Ichiba” is a souvenir specialty area on the 1st floor of Hakata Deitos, a commercial facility directly connected to JR Hakata Station (Chikushi Exit).
A major renovation was carried out in 2025 for the first time in around 15 years, and it now features about 25 shops.
From Josuian and Hiyoko Honpo Yoshinodo to classic Japanese and Western-style sweets shops and mentaiko specialty stores, a wide range of Fukuoka and Hakata specialties are gathered all in one place.
With a diverse selection that anyone can enjoy regardless of age or taste—and plenty of individually wrapped and gift-ready options—it’s perfect for souvenir hunting.

“Hakata Meihingura Hakata Station Central Store” is a large souvenir select shop on the 1st floor inside JR Hakata Station, along the passage from the central concourse toward the Hakata Exit.
Aiming to be “the area’s top souvenir specialty store,” the shop carries around 600 carefully selected items representing Hakata and Kyushu.
From classics like mentaiko and Hakata motsunabe to hidden gems, the selection is so full that just browsing is fun.
Local-feel items like alcohol from local makers and Kyushu-limited flavors of snack foods are also popular.
Another plus is its long business hours, from 7:00am–10:00pm, making it easy to stop by whenever you like.

Located in Hakata Ward, Fukuoka City, Fukuoka Airport is a city airport extremely close to the city center, with access from the Domestic Terminal to Hakata Station in Approx. 5 minutes via the Subway Airport Line.
With two passenger terminals—Domestic and International—it serves Approx. 27 million passengers annually, making it the 4th largest in Japan for domestic traffic.
Along with restaurants, shopping areas, and duty-free shops, both terminals have well-stocked souvenir shops offering a wide range of sweets, local specialties, and local sake.
In addition to having all the classic Fukuoka picks like “Hakata Torimon” and “Menbei,” another key point is that it also sells airport-exclusive items.