Choosing Mentaiko as a Fukuoka Souvenir? Start Here: Recommended Picks from Yamaya

Choosing Mentaiko as a Fukuoka Souvenir? Start Here: Recommended Picks from Yamaya

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Written by :  GOOD LUCK TRIP
Supervised by :  Yamaya Communications,Inc.

Mentaiko is often the first thing many people think of as a Fukuoka souvenir.
Because it is a classic that has remained popular for generations, you will often see it at airports, stations, and elsewhere, and there is also a huge range of related products. With limited time during your trip, many people are likely to find it hard to decide which one to choose. In moments like that, the brand we recommend is Yamaya, a popular brand loved for over 50 years since its founding and trusted by Japanese consumers.
From mentaiko soaked for 168 hours in "Takumi no Tare" (signature tare sauce) and slowly aged to must-buy items for yourself or as gifts, there is a wide lineup to choose from. With shops in easy-to-stop-by locations, such as inside commercial facilities directly connected to stations and near famous spots, we will introduce especially recommended items from Yamaya’s extensive lineup that you will not want to miss while shopping during your Fukuoka trip. Use this as a reference when choosing souvenirs.

Must-Buy Picks for Souvenirs and for Yourself: 5 Items to Enjoy Yamaya’s Mentaiko

When you want souvenirs for people close to you, or when you want to savor mentaiko to your heart’s content at home, Yamaya products are must-buys. From rice and bread companions that make everyday meals feel a little more luxurious to easy-to-enjoy snacks, there is a wide variety of products made with carefully crafted mentaiko.

1. Make Cooking Even More Fun: "Mentai Mayonnaise Type"

This mayonnaise-type seasoning combines a mellow mayo base with the crisp heat and deep umami of mentaiko, making it a recommended item for anyone who wants a different kind of mayonnaise. With richness plus a punchy kick, it can be used in a wide range of recipes, from salads to steamed vegetables. It is also nice that it is priced under 1,000 yen for easy purchase, and that it keeps well for over 200 days at room temperature.

The savory flavor of mentaiko and its crisp heat are a perfect match.
The savory flavor of mentaiko and its crisp heat are a perfect match.
The mellow mayonnaise and the spicy mentaiko flavor harmonize exquisitely.
The mellow mayonnaise and the spicy mentaiko flavor harmonize exquisitely.

2. Make Breakfast Feel Luxurious: "Nutte Yaitara Mentai Toast"

As the name suggests, simply spread it on sliced bread and toast it, and you can easily make mentaiko toast. Along with freeze-dried karashi mentaiko, it also contains dried mashed potato and dried onion, and its crunchy texture is very popular with children as well. It is easy to see why it sold over 50,000 units in just six months (from December 2021 to May 2022). At 378 yen each and with a shelf life of 240 days at room temperature, it is recommended to buy several at once.

Just spread it on and toast it to make a luxurious mentaiko toast.
Just spread it on and toast it to make a luxurious mentaiko toast.
It also turns out delicious not only on sliced bread, but with baguettes and more.
It also turns out delicious not only on sliced bread, but with baguettes and more.

3. For Rice and for Cooking: "Mentai Tube: Karashi Mentai"

This is an easy tube-type mentaiko that you can squeeze out in just the amount you want. Of course, you can place it on warm rice, and you can also add it to many dishes such as Japanese rolled omelets, bread, and pasta to enjoy creative arrangements. In addition to the standard type, sister items such as "Ume Kombu Mentai" and "Iwa Nori Mentai" that pair well with rice are also available.
With a refrigerated shelf life of 30 days, a compact size, and a cute package design, it seems likely to be appreciated not only for personal use but also as a souvenir.

Just give it a quick squeeze to add a pop of color to your dish. In addition to "Karashi Mentai," it comes in three more varieties.
Just give it a quick squeeze to add a pop of color to your dish. In addition to "Karashi Mentai," it comes in three more varieties.
This handy tube-type mentaiko can be squeezed out as needed. Simply place it on rice for an easy and delicious bite.
This handy tube-type mentaiko can be squeezed out as needed. Simply place it on rice for an easy and delicious bite.

4. A Light and Easy-to-Share Souvenir: "Mentai Senbei"

Mentai Senbei are rice crackers that retain the grainy texture of Japanese uruchi rice (non-glutinous rice), coated with "Mentai Karami Sauce," and because they are individually wrapped, light, and have a shelf life of over 100 days, they are perfect as souvenirs.
With a crisp texture and mentaiko’s savory heat that keeps you coming back, they are sure to win over even mentaiko beginners.
There are three types to choose from depending on your needs: 6 pieces for under 1,000 yen for easy purchase, plus 12 pieces and 24 pieces.

Enjoy the authentic taste of a spicy sauce based on the mentaiko marinade liquid.
Enjoy the authentic taste of a spicy sauce based on the mentaiko marinade liquid.
The rice crackers are fragrantly baked, leaving an exquisite texture with the natural character of the rice.
The rice crackers are fragrantly baked, leaving an exquisite texture with the natural character of the rice.

5. Also Check Out "Umadashi," Which Brings Out Mentaiko’s Flavor

Another popular item besides mentaiko products is "Umadashi," which has a reputation for making it easy to recreate professional flavor at home.
Using six carefully selected Japanese ingredients such as kelp, bonito flakes, and log-grown shiitake mushrooms, it is blended in a golden ratio where the umami reaches its peak. It is a convenient product that lets you make authentic dashi by simmering it for just 1-2 minutes. With a shelf life of one year at room temperature, 30 sachets per bag, and a price of around 2,000 yen, it is also great value. Because it can be used for any dish, such as oden (Japanese stew) and simmered dishes, it is highly recommended when you want to enjoy Japanese food along with mentaiko.

A luxurious blend of six carefully selected Japanese ingredients
A luxurious blend of six carefully selected Japanese ingredients
Just simmer for 1-2 minutes to take your everyday dishes up a notch.
Just simmer for 1-2 minutes to take your everyday dishes up a notch.

A Guide to Yamaya Shops That Are Easy to Stop by During Your Trip

Shopping times vary from person to person, such as when you realize you forgot something, want to buy more, or suddenly have a little free time. Here, we introduce the location and features of Yamaya shops that are found throughout the city and are easy to stop by while moving around or sightseeing.

Shop at the Start and End of Your Trip: "Hakata no Aji Yamaya Hakata Station Deitos Store"

This shop is located inside Hakata Deitos, which marked its 50th anniversary and reopened after renovation in January 2025. In the rose-pink interior inspired by mentaiko, you will find not only mentaiko but also a wide selection of Kyushu specialties. Directly connected to Hakata Station, the gateway to the Kyushu area, it is easy to use both at the start and end of your trip.

Another highlight is that it opens from 8:00 am.
Another highlight is that it opens from 8:00 am.

Basic Information

Postal Code
812-0012
Address
HAKATA DEITOS Miyagemon Ichiba, 1-1 Hakataekichuogai, Hakata-ku, Fukuoka City, Fukuoka Google Maps
Telephone
092-409-8022
Closed
Same as HAKATA DEITOS’s closing days
Business Hours
8:00am - 9:00pm
Access
Directly connected to JR Hakata Station.

Convenient for Transfers and Extra Purchases: "Hakata no Aji Yamaya Ming Store"

This is a commercial facility inside Hakata Station with a lineup of delicious items such as Hakata specialties and Japanese sweets. It is close to the Shinkansen and JR ticket gates, making it very convenient when you have a short time during a transfer or want to buy something extra.

A rich lineup of products beyond mentaiko
A rich lineup of products beyond mentaiko

Basic Information

Postal Code
812-0012
Address
Hakata Station Building Meitengai Ming 1F, 1-1 Hakata-eki Chuo-gai, Hakata-ku, Fukuoka-shi, Fukuoka Google Maps
Telephone
092-432-9081
Closed
Same as MING’s closing days
Business Hours
9:00am - 9:00pm
Access
Directly connected to JR Hakata Station.

Easy to Drop in While Sightseeing or Shopping: "Hakata no Aji Yamaya Canal City Store"

The Canal City store stands out for its pop atmosphere with a pink-themed interior. Located inside Canal City Hakata, a large mixed-use commercial complex in central Hakata, it is easy to stop by after shopping, theater-going, or nearby sightseeing, and it also has a well-stocked tasting corner.

A mentaiko-colored shop that catches your eye even from outside
A mentaiko-colored shop that catches your eye even from outside

Basic Information

Postal Code
812-0018
Address
Canal City Hakata Center Walk South Side B1F, 1-2 Sumiyoshi, Hakata-ku, Fukuoka-shi, Fukuoka Google Maps
Telephone
092-710-7102
Closed
Open every day
Business Hours
10:00am - 9:00pm
Access
A 4-minute walk from Fukuoka City Subway Nanakuma Line Kushida-jinja-mae Station

Perfect for a Stop on the Way to Visit: "Hakata no Aji Yamaya Dazaifu Store"

This store is along the approach to Dazaifu Tenmangu from Nishitetsu Dazaifu Station, and it is popular with worshippers and international visitors. It also has an attached takeout shop, YAMAYA BASE DAZAIFU, which serves freshly baked Mentai France. Be sure to enjoy that as well.

Be sure to try the freshly baked Mentai France, too.
Be sure to try the freshly baked Mentai France, too.

Basic Information

Postal Code
818-0117
Address
3-1-1 Saifu, Dazaifu City, Fukuoka Google Maps
Telephone
092-918-5085
Closed
Open every day
Business Hours
9:30am - 5:30pm
Access
A 1-minute walk from Nishitetsu Dazaifu Line Dazaifu Station

Pick Up Souvenirs at Fukuoka Airport Before Heading Home, Too

If you realized you forgot to buy something during your trip, do not worry. You can also purchase some Yamaya products, including mentaiko, at Omiyage Komachi on the 3rd floor of the Fukuoka Airport International Terminal.
At Omiyage Komachi, which opened in November 2025, the sweets and food area has become three times larger than before, making it possible to shop in a spacious, relaxed environment.

If you want to pick up souvenirs at the end of your trip, this is the place.
If you want to pick up souvenirs at the end of your trip, this is the place.

Basic Information

Postal Code
812-0002
Address
International Passenger Terminal Building 3F, 739 Oaza Aoki, Hakata-ku, Fukuoka-shi, Fukuoka Google Maps
Closed
Open every day
Business Hours
7:00am - 8:30pm
Access
Use the shuttle bus connecting the Domestic and International Terminals

Wrap-up

With stores at airports, stations, and around town, Yamaya makes it easy and convenient to shop without changing your travel plans.
From its diverse lineup, you are sure to find items that are perfect for yourself, as souvenirs, or as gifts. If you are visiting Fukuoka and think "souvenirs mean mentaiko," be sure to head to Yamaya.