Izumiya Main Store

Founded in 1932, this long-established wagashi (traditional Japanese sweets) shop stands along Kosei-dori, just near Okazaki Castle—where Tokugawa Ieyasu, founder of the Okazaki Domain in the Edo period, was born. With the motto “Better taste, better value,” Izumiya offers sweets that combine time-honored wagashi craftsmanship with modern techniques and even Western-style pastry methods. It remains a favorite among locals and tourists alike.

The signature item is mitarashi dango—glossy rice dumplings coated in a secret sweet-and-savory soy sauce glaze—and it’s the shop’s unwavering No. 1 bestseller across generations. The “Okazaemon Dorayaki,” stamped with an illustration of Okazaemon, Okazaki City’s popular mascot character, also makes a great souvenir. Beyond the classics, don’t miss seasonal treats like spring sakura mochi, summer kuzumochi bars and sumomo daifuku (Japanese plum), Izumiya’s original fall sweet “Oimo-chan,” and winter strawberry daifuku.

Made with carefully selected ingredients and crafted by skilled artisans, these sweets are perfect for a quick break during Okazaki Castle sightseeing—and a gift that’s sure to be appreciated.