Tokyo Character Street, an exciting space for both adults and children

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Written by GOOD LUCK TRIP

"Tokyo Character Street", where about 30 of the most popular character stores from Japan and abroad are gathered, is located just outside the "Yaesu Underground Central Exit ticket gate" on the B1 floor.
Fans have no reason not to visit, as the shops sell limited-edition goods featuring popular characters such as "Pokémon," "Crayon Shin-chan," "Pretty Cure," "Sumikkogurashi," and Studio Ghibli productions.
With limited-time-only events and stores, there is always an exciting and attractive space to visit.

Table of Contents

3 popular character stores at Tokyo Character Street

"Tokyo Character Street" has about 30 stores, including not only character stores but also stores specializing in official TV station goods and Shochiku's Kabuki-za goods. The point is that not only children but also men and women of all ages can enjoy the event.
Check the map first to see if there is a store you are looking for.

Floor map installed on the wall of Tokyo Character Street
Floor map installed on the wall of Tokyo Character Street

Among the various stores gathered on "Tokyo Character Street", where you can enjoy a wide range of Japanese culture, we have narrowed it down to three stores that are particularly popular.

1. You can buy limited-edition goods of the popular "Chiikawa" character! "Chiikawa Land TOKYO Station"

The official goods store of the popular character "Chiikawa," winner of the Grand Prix of the "Japan Character Awards 2022," opened at "Tokyo Character Street" in September 2022.

"Chiikawa Land TOKYO Station" opened in September 2022
"Chiikawa Land TOKYO Station" opened in September 2022
Tokyo souvenir square tote bag (3,300 yen)
Tokyo souvenir square tote bag (3,300 yen)
"Tokyo Souvenir Tenugui" (1,540 yen)
"Tokyo Souvenir Tenugui" (1,540 yen)
"Tenugui" is also recommended for wall decoration (tapestry sticks sold separately).
"Tenugui" is also recommended for wall decoration (tapestry sticks sold separately).

2. "Sumikkogurashi Shop Tokyo Station Store", the only official shop in Japan

This is the sole official store of the beloved character "Sumikkogurashi," which appeared in 2012. As the theme of the store is "Minna Atsumarundesu" (Everyone gathers together), cute "Sumikko" characters can be seen everywhere in the store. Don't forget to check out the Tokyo Station exclusive items that you can't find anywhere else.

Cute illustration of everyone gathered in the "Sumikko" at the entrance of the store.
Cute illustration of everyone gathered in the "Sumikko" at the entrance of the store.
The Super Mochimochi Daifuku cushion (4,378 yen) is literally glutinous and soft to the touch!
The Super Mochimochi Daifuku cushion (4,378 yen) is literally glutinous and soft to the touch!
The variety of stuffed animals (528 yen) are so lined up that you'll want the shelf itself.
The variety of stuffed animals (528 yen) are so lined up that you'll want the shelf itself.

3.The world's first permanent official store "Crayon Shin-chan Official Shop - Action Department Store Tokyo Station Store"

The world's first permanent official store for "Crayon Shin-chan," a national animation series loved around the world.
The shop offers a variety of pouches, tote bags, and plush toys that can only be purchased here.
The interior of the store, which was designed in the image of "Action Department Store," the favorite haunt of the "Nohara family", is sure to be an exciting place to visit for anyone who enjoys anime.

Fans are sure to be excited by the store, which is inspired by the "Action Department Store" frequented by the Nohara family.
Fans are sure to be excited by the store, which is inspired by the "Action Department Store" frequented by the Nohara family.

Conclusion

While we have focused on three of the most popular stores on "Tokyo Character Street", there are many more that we could not introduce in this article. Let's check to see if there are any other stores featuring your favorite characters.
The "Tokyo Station Limited Items" of popular characters available only here will surely make great souvenirs.
At the event space "Ichiban Plaza" in the street, limited-time character stores appear and events are held, so you will discover something new every time you visit. The "Street Wagon" located on both sides of the aisle are also limited-time stores, so be careful not to miss out on a purchase and find it gone the next time you visit.
The lively "Tokyo Character Street" as a whole, as well as the stores inside, make for an exciting place to visit, so even if you don't plan to buy any goods, be sure to pay a visit.