Enjoy Seafood Delights at a Market with Excellent Access! A Sightseeing Guide to Sapporo Nijo Market

Sapporo Nijo Market was established in the early Meiji period, when fishermen from Ishikarihama began selling fresh fish there.
Markets lined the opposite bank of the nearby Sosei River, mainly trading with people unloading cargo from transport boats.
Although a fire broke out and destroyed the area, fish markets gradually formed again, creating the foundation of the current market.
After World War II ended in the Showa era, more and more shops selling prepared foods and dried goods gradually began to appear in the market.
Sapporo Nijo Market was completed as a shopping street handling many kinds of foods in addition to seafood, including processed foods and vegetables.
As its history shows, it has long been loved by local people as Sapporo’s kitchen.

Surrounded by the Sea of Okhotsk, the Sea of Japan, and the Pacific Ocean, Hokkaido lands many different kinds of seafood throughout the year.
Sapporo Nijo Market gathers seasonal seafood from all over Hokkaido.
Fresh fish such as crab, salmon, and scallops are lined up alongside processed seafood products, vegetables, and fruits.
There is also a wide selection of processed items such as ikura and kazunoko, as well as dried fish.
Dried opened Atka mackerel from Rausu is rich and meaty, making it a great souvenir.
Another way to enjoy the market is to buy ready-to-eat items and savor them slowly back at your hotel.

Sapporo Nijo Market is lined with restaurants where you can enjoy seafood cuisine.
You can try seafood in many forms, including sushi, seafood rice bowls, and grilled dishes.
Some restaurants open early in the morning, so we also recommend getting up a little earlier and taking a walk from your hotel to have breakfast there.
A popular choice is the luxurious seafood rice bowl.
Fill up on fresh seafood piled so high it nearly spills out of the bowl.

At night, the red lanterns of Noren Yokocho in one corner of the market quietly begin to glow.
Retro and unique izakaya and diners line the alley, creating a hidden-gem atmosphere.
In addition to seafood specialties, you can enjoy many different kinds of food, including Japanese dishes such as oden and even Italian cuisine.
We hope you’ll experience this slightly deep side of Sapporo Nijo Market, where you can savor dishes made with seasonal ingredients that pair perfectly with drinks.

Making the most of the market setting, this restaurant serves rice bowls that satisfy in terms of ingredients, freshness, and price.
Another attraction is the wide range of menu options unique to a specialty restaurant, with more than 50 kinds of seafood rice bowls to choose from.
Its fish is highly popular because it goes beyond the usual idea of freshness, offering concentrated umami and a rich, smooth texture that lets you experience craftsmanship you would not normally encounter.

This sushi restaurant is attached to Kondo Noboru Shoten, a long-established seafood shop founded in 1922, at the eastern end of Sapporo Nijo Market.
Even in Sapporo Nijo Market, now a major sightseeing spot in Sapporo, this famous restaurant is praised by locals as the first place to go if you want affordable and delicious sushi or seafood rice bowls.
Among its wide-ranging menu of sushi, seafood rice bowls, set meals, sashimi, and a la carte dishes, the owner’s top recommendation is the “Keiran Bowl,” packed with Hokkaido seafood.
With 14 kinds of toppings piled so high they spill over the bowl, it makes a powerful impression even before you take your first bite.

Taking full advantage of its location right by the market, this restaurant serves rice bowls generously topped with fresh local seafood personally selected and purchased daily by the owner.
The signature Omakase Seafood Bowl, especially the premium version, features 15 to 20 kinds of seasonal toppings piled on so generously that you can hardly see the rice, creating an overwhelming visual impact.
Other tempting menu items include the carefully selected Fresh Sea Urchin Bowl, made with the best sea urchin available at the time based on season and origin, and a salmon roe bowl topped with plenty of house-made soy sauce-based ikura.

Built in 1956 at Nishi 1-chome, the starting point of Odori Park, the Sapporo TV Tower has watched over the city’s development ever since and is loved by both locals and visitors as one of Sapporo’s landmark symbols.
The observation deck, at Approx. 90 meters above ground, offers spectacular views over Sapporo, and on clear days you can even see the Ishikari Plain and the Sea of Japan.

This building was originally the drill hall of Sapporo Agricultural College, constructed to train leaders for the development of Hokkaido.
Under the direction of Kuroda Kiyotaka, the director of the Hokkaido Development Commission who visited for the completion ceremony, what is now loved as the Sapporo Clock Tower, one of the city’s landmarks, was completed.
From 1995 to 1998, it underwent major preservation and repair work and was developed into a museum. On the first floor, you can see exhibits related to Sapporo’s cultural assets and materials connected to the Clock Tower.

Odori Park is located in the center of Sapporo City. In addition to being surrounded by Approx. 4,700 trees of 92 species, including lilacs and Japanese elms, it also has lawns and fountains as places to relax, making it a beloved retreat for both tourists and local residents in the middle of the office district.
The flower beds of Odori Park began in 1875, when the Hokkaido Development Commission planted Western flowers there, and today the Sapporo Flower Bed Promotion Association is in charge of creating them.
The flower beds also host contests in which participating companies compete to create the most beautiful displays.

A convenient hotel directly connected underground to Sapporo Station, making it a great base for sightseeing or business.
The surrounding area is full of shopping malls and restaurants, making your stay especially convenient.
Another attraction is that sightseeing spots such as Odori Park and the Sapporo Clock Tower are also within walking distance.

A stylish hotel located Approx. 5 minutes on foot from Sapporo Station.
With the concept of “a place to encounter exciting Hokkaido quality,” it offers a variety of services that let guests experience the region’s appeal.
The hotel’s 181 guest rooms come in three color styles: Urban, with chic and simple interiors, Natural, inspired by abundant nature with the warmth of wood, and Hip, featuring a fashionable white-based design.

A lifestyle hotel located in the heart of Sapporo City. Its appeal lies in a space that blends natural materials from Hokkaido with urban design, based on the concept of “a lounge of warmth and stimulation.”
The design theme running throughout the building is “Modern & Nature.”
In the lobby and lounge, Hokkaido materials such as brick tiles from Ebetsu, southern Hokkaido cedar, and Sapporo soft stone are combined with inorganic materials such as brass, stainless steel, and copper plates to create a contemporary expression of curves and textures inspired by natural forms.