Directly Connected to Shinjuku Station: Comfortable Shopping at the Easy-to-Drop-In Keio Department Store, Shinjuku
Keio Department Store, Shinjuku is located right above Shinjuku Station in Tokyo.
From B1F to 8F, plus RF, it offers a wide range of friendly, everyday items that fit into daily life.
It also hosts plenty of special events throughout the year, and its casual atmosphere makes it easy to drop in.
In this article, we introduce popular items at the store, notable events, and money-saving coupon information.
Use it as a reference when you enjoy shopping in Shinjuku.
What Is Keio Department Store, Shinjuku Like?
Since opening in 1964, Keio Department Store, Shinjuku has been a beloved, long-established department store for 60 years.
Inside, you will find specialty sections such as womenswear and fashion goods, as well as tableware and cookware.
It carries a wide range of reasonably priced items, focusing mainly on Japanese domestic brands.
Another appeal of Keio Department Store, Shinjuku is its focus on comfort.
The store is thoughtfully designed, with spacious restrooms that are easy to use with wheelchairs or strollers, benches for taking breaks, and chairs in the shoe section that make it easy to try on shoes.
Perfect for Souvenir Shopping Before You Head Home: Access to Keio Department Store, Shinjuku
It is located right in front of the Keio Department Store Exit ticket gate at Keio Line Shinjuku Station.
It is also about a 1-minute walk from the West Exit of JR and Odakyu Shinjuku Station, giving it outstanding access.
In addition, the area in front of the west-side entrance serves as the departure and arrival point for Airport Limousine Bus services, and a limousine bus counter for boarding procedures is located nearby.
After shopping, you can head straight to the airport with your luggage, which is a major advantage for travelers on a tight schedule.
Must-Visit Floors: Where to Go at Keio Department Store, Shinjuku
The basement food floor, the cosmetics area on 1F, the kidswear and goods floor on 7F, and the restaurant floor on 8F are especially worth a visit.
From depachika (basement food hall) gourmet to the latest cosmetics, popular character goods, and restaurants, the store’s appeal is packed into these floors.
Make the rounds efficiently and enjoy a fulfilling shopping trip.
B1F-MBF: 4 Recommended Baked-Sweets Shops for Souvenirs and Gifts
The basement food floor of Keio Department Store, Shinjuku is home to many shops that are perfect for gifts and souvenir shopping.
Here are four especially popular recommendations, ranging from Western sweets to Japanese confectionery.
1. NEWYORK PERFECT CHEESE
A specialty shop for cheese sweets created by three internationally active cheese professionals.
NEWYORK PERFECT CHEESE is known for a superb balance of crisp langue de chat cookies, the saltiness of Gouda cheese, and chocolate.
2. Kaoru Butter Sabrina
An array of baked sweets that highlight the rich aroma and deep flavor of French butter.
Its signature item, “Sabrina,” is a lovely flower-shaped baked sweet made with pastry dough and is especially popular with women.
3. Ogurasansou
A long-established Kyoto shop specializing in okaki (Japanese rice crackers), inspired by the elegant world of Ogura Hyakunin Isshu.
Its popular “Ogurayama Shunju” features an assortment of eight small arare (bite-size rice crackers), themed around the seasons.
4. YOKU MOKU
A long-established brand known for Western sweets made with plenty of high-quality butter.
Its signature “Cigare” is a baked sweet loved across generations for its light texture and rich butter aroma.
1F: For Everyday Use and Souvenirs: High-Quality Japanese Cosmetics
At the cosmetics counters, many Japanese cosmetics brands are available, including clé de peau BEAUTÉ, Domohorn Wrinkle (4F), FANCL, DHC (4F), and SHISEIDO.
High-quality Japanese beauty products are popular both as treats for yourself and as souvenirs.
7F: Get Your Hands on Popular Character Goods Loved Worldwide!
On 7F, character shops such as Sanrio, Zaccania, and Pirates Factory Gifts gather in one place, offering a full lineup of cute items like plush toys, bags, and stationery.
This popular floor is fun for everyone, from children to adults.
8F: Savor Gourmet Food on the Restaurant Floor
When you need a break from shopping, enjoy authentic dining at Shinjuku Keio Dining, the restaurant floor on 8F.
A wide variety of Japanese, Western, and Chinese restaurants line the floor, and in particular, Japanese cuisine includes celebrated names such as Tempura Shinjuku Tsunahachi, Tonkatsu Shinjuku Saboten, Shimotakaido Asahizushi So-Honten, Ginza Seigetsudo Honten, and Kyoto Cuisine MINOKICHI.
The official website also offers money-saving coupons for a limited time, so be sure to check before your visit.
3 Seasonal Events at the Main Event Hall You Shouldn’t Miss
The Main Event Hall on 7F hosts special events throughout the year that let you enjoy Japanese food and culture.
Here are three especially notable events.
1. Ekiben (Japanese Train Station Lunch) & Japanese Local Gourmet Fair (Held Around January)
A signature event representing Keio Department Store, Shinjuku.
Ekiben from across Japan and local specialties gather in one place, letting you experience a “food journey” around the country.
Live cooking and in-person demonstrations are also held, so you can enjoy the energy of food being prepared on the spot.
2. Great Hokkaido Fair (Late March to April, and Late August to September)
A hugely popular event themed around Hokkaido, held twice a year.
From fresh seafood and dairy products to sweets, Hokkaido’s delicious foods are all in one place.
Even if you do not have time to travel to Hokkaido, you can savor authentic flavors here.
3. Unredeemed Pawnshop Items Big Sale (April and October)
A great opportunity to buy pre-owned branded items in good condition at reasonable prices.
High-end bags, watches, accessories, and more are offered at more accessible prices than usual.
You can enjoy the thrill of “treasure hunting” as you look for a great find.
Tax-Free, Coupons, and Baggage Storage: Helpful Support for International Visitors
At the Foreign Customer Counter (Tax Refund) on 2F, the store offers tax-free services as well as special coupons exclusively for international visitors to Japan.
If you use the paid baggage storage service “ecbo cloak,” you can leave large luggage behind and shop hands-free.
It is easy to stop by between sightseeing plans or before and after travel, supporting a comfortable shopping experience.
Summary
With a rich selection of Japanese brands, affordable prices, and a location directly connected to the station, Keio Department Store, Shinjuku is a convenient place to shop in Shinjuku.
From clothing and daily goods to cosmetics and food, it covers a wide range, making it useful for both souvenir hunting and everyday shopping.
Its easy-to-enter atmosphere, different from a luxury-focused department store, is part of the appeal.
If you come to Shinjuku, be sure to stop by.