By Category: 31 Must-Buy Items for Your Japan Trip & Classic Shopping Spots

“EVE QUICK” is a Designated Class 2 OTC drug used when you feel pain such as headaches.
It contains the pain-relief ingredient ibuprofen, and its unique quick action formula is designed to help the ingredients dissolve and be absorbed efficiently.
It also contains magnesium oxide as an ingredient that is gentle on the stomach.
It is used for pain relief for headaches, toothaches, menstrual discomfort, stiff shoulder pain, muscle pain, joint pain, and more, and it is also one of the products used to reduce chills and fever.
Before use, be sure to read the enclosed precautions carefully and follow the dosage and administration instructions.

“Yakult BL Chewable Seichoyaku” is a designated quasi-drug product that is effective for regulating bowel movements, abdominal bloating, loose stools, and constipation.
It contains Yakult’s proprietary bifidobacteria and casei bacteria as live cultures, with up to a total of about 7 billion in the adult daily dose of nine tablets.
Compared with typical bifidobacteria and lactic acid bacteria, it is more resistant to gastric acid and bile acids, allowing it to reach the intestines alive and work there.
Bifidobacteria mainly work in the large intestine, while casei bacteria mainly work in the small intestine, helping regulate the intestinal environment throughout the intestines.
These strawberry-flavored chewable tablets can be taken without water.
Because you can chew them or let them dissolve in your mouth, they are easy for everyone from children aged 5 and up to older adults to keep taking.
They are also suitable for people who tend to be constipated, those who alternate between loose stools and constipation, those who feel bloated due to trapped gas, and bowel movement issues in children and older adults.
They can be purchased at drugstores, pharmacies, and similar retailers throughout Japan.
Because it is sold only in Japan, it is something you may want to pick up while you are in Japan.

“Sante Medical” is an eye drop brand designed for different needs.
It offers a lineup that lets you choose the most suitable eye drops depending on your eye condition, such as eye fatigue, dryness, and bloodshot eyes.
It is available at ophthalmology clinics and drugstores, and it is highly regarded for the reliability of its formulations and efficacy.
It helps soothe eyes fatigued from long hours of computer work or smartphone use and relieves dryness-related discomfort by moisturizing the eyes.
It is an eye drop brand that improves redness and provides reassurance by helping you regain clear vision.

“Oronine H Ointment” is a skin medication that has long been used in Japanese households.
Its indications include acne, skin eruptions, minor burns, chapped skin, chilblains, wounds, and athlete’s foot (dry cases without oozing), among others.
It is soft and spreads easily on the skin. The active ingredient of Oronine H Ointment is chlorhexidine gluconate, which is widely used as an antiseptic and disinfectant ingredient.

“Pabron,” a brand sold by Taisho Pharmaceutical, is one of Japan’s standard over-the-counter cold medicines.
It offers a wide range of products, including “Pabron S Gold W” for early cold treatment, “Pabron Medical,” which you can choose depending on your symptoms, and “Pabron Ace Pro,” which pursues stronger effects.
Some products let you choose between tablets and fine granules even for the same medicine, so keeping the form that is easier for you to take can give you peace of mind.
“Pabron S Gold W Fine Granules” can be taken by those aged 12 and up. With a citrus flavor, it relieves various cold symptoms such as sore throat, coughs, and runny nose.

“Q&P KOWA i PLUS” is sold by Kowa, which has a history of over 130 years.
It contains seven active ingredients, including Hepronicate and Benfotiamine (Active Vitamin B1), and its peripheral blood flow-promoting action helps ease deep eye fatigue and stiff shoulders.
Each tablet contains about 1.7 kcal, and it is also caffeine-free, which is a welcome feature. While it cannot be taken during pregnancy, it can be taken while breastfeeding.

“Alinamin EX Plus” is highly effective for tough modern-day symptoms such as eye fatigue, stiff shoulders, and lower back pain that do not go away even after sleeping.
It has been 65 years since the Alinamin brand was introduced.
It can be taken by people aged 15 and up. It can also be taken during pregnancy and lactation, and it can be taken daily as long as you feel its effect.
Its yellow sugar-coated tablets are also a convenient, easy-to-take size.

“Ryukakusan” is a throat medicine that has been used in Japan for over 200 years for coughs, phlegm, and throat irritation.
From the “Ryukakusan” brand, there is the granule-type “Ryukakusan Direct Stick” and the lozenge-type “Ryukakusan Direct Lozenge.”
The stick type comes in mint and peach flavors. The lozenge type is available in a flavor that combines mango and menthol, making it easy to take.

With ASTALIFT’s strongest UV protection yet and thorough defense even against long-wavelength UVA, “ASTALIFT D-UV SHIELD TONE-UP” is a daytime UV care item.
With the new “D-UV Guard+” formula, it reduces the penetration of long-wavelength UVA by about 20% more than previous products and thoroughly protects against sun-induced spots.
It also forms a moisture guard film that protects skin from fine particles such as pollen and PM2.5.
FUJIFILM’s exclusive “D-UV LIGHT-UP SHIELD” formula converts UVA into blue light, naturally covers yellowing, and delivers a clear, tone-up look.
Despite its high protection of SPF50+ and PA++++, it feels moisturized and smooth on the skin.
Another appealing point is that it is not sticky and helps prevent dryness all day long.
Lagerstroemia Speciosa Leaf Extract suppresses melanin production caused by UVA and also helps prevent spots from becoming more noticeable.
Be sure to try it in person at drugstores nationwide※1 and at ASTALIFT directly operated stores (Roppongi and Ginza).

When fine lines and sagging around your eyes bother you, “BODY MAGIC Piiin Quick480” is a quick swipe-on product that helps restore a firmer look.
Use it after washing your face and prepping your skin with toner or similar skincare products, then spread a rice-grain-sized amount in a thin layer over dry skin.
Gently tap it in with your fingertips, then keep your face still for about 3 minutes to feel a firm, tightened sensation around the eyes.
It is easy to incorporate before makeup, and it lets you target specific areas of concern with pinpoint care.
Its proprietary composite polymer settles into skin creases and uses the skin’s natural tendency to return to its original shape to lift the eye area.
In addition, it contains a high concentration of eight beauty ingredients, making it a recommended option for those who want to address concerns such as dryness and lack of firmness around the eyes as part of their daily routine.

“CANMAKE” is a budget-friendly brand that offers a wide range of trend-forward color cosmetics.
A staple at drugstores, it is supported mainly by younger shoppers for its strong great value.
Its eye makeup line is especially popular, with eyeshadows and mascaras in an extensive range of colors, as well as easy-to-use single-color items. It also offers a wide variety of textures and finishes.
Because you can easily enjoy on-trend eye looks, it is chosen as an approachable brand where you can try different colors and textures without worrying about making mistakes.

“APAGARD PREMIO,” developed by SANGI, is a premium type and the most popular in the APAGARD series, the No. 1※1 series for whitening high-function toothpaste.
It contains a high concentration of SANGI’s caries-prevention ingredient, medicated Hydroxyapatite (mHAP). (Compared with the standard type: APAGARD M-plus.)
Through three actions-it adsorbs and removes plaque, fills microscopic scratches on the tooth surface to smooth it, and remineralizes early-stage caries (the stage just before cavities)-it helps prevent cavities.
Its refined light mint flavor, rich feel in use, and the fact that it is Made in Japan are also part of its appeal.
It is also popular with tourists who value cleanliness and first impressions and see “Teeth are the foundation of grooming.”
It can be purchased at Don Quijote, Matsumoto Kiyoshi, Cocokara Fine, Tomod’s, Bic Camera, Sundrug, Sugi Pharmacy※2, and other retailers.

Dent Health Medicated Toothpaste DX Premium is a medicated toothpaste that enhances gum recovery※1 and prevents periodontitis (pyorrhea), providing total care for gums and teeth with 11 indications and effects.
It is a premium-priced line of the Dent Health brand developed by Lion for periodontitis prevention, which holds the No. 1 share※2 in Japan’s oral care market.
It contains the largest number of medicinal ingredients for periodontitis prevention in the Dent Health series.

Formulated with the highest concentration in Lion’s history of the antibacterial ingredient isopropyl methylphenol (IPMP) and the anti-inflammatory ingredient tranexamic acid (TXA).
It is also formulated with a high concentration of fluoride (1,450 ppm).
Available at more than 25,000 locations nationwide, including drugstores and Don Quijote, it is easy to purchase.

This quasi-pharmaceutical toothpaste contains large, spherical salt granules that tighten the gums and help prevent periodontal disease.
It helps prevent gum swelling and bleeding caused by periodontal disease, and it also helps prevent bad breath.
With fluoride (MFP), it also helps prevent the onset and progression of cavities.

“LIPOVITAN D” is a classic health drink widely supported by working adults and students alike.
With taurine and a range of vitamins, it comes in a small bottle that makes it easy to give yourself a quick energy boost. Its easy-to-drink taste and crisp, quick-acting feel are part of its appeal.
It is well-suited for times when you feel tired from work or studying, when you have temporary fatigue or sluggishness, or when you want to reset your mood and recharge your energy.
It can also be used when you want to boost your concentration, such as during your commute or before an exam-one bottle you can rely on as a “switch” for busy everyday life.

“YUNKER KOTEI SOLUTION” is a nutritional drink in the Yunker series that is chosen when you want solid nutritional support.
In addition to high-concentration royal jelly, ginger, and eight types of crude drugs, it contains B vitamins and γ-oryzanol.
Because it is a caffeine-free type, it is easy to take even before bedtime or during pregnancy and breastfeeding.
It has an easy-to-drink taste and is designed to support daily vitality.
The Yunker series also offers a lineup you can choose from depending on your purpose or situation, such as recovery, fatigue, and nutritional nourishment.

“Ukon No Chikara” is a drink made with turmeric as its main ingredient. It is a classic hangover-support item widely chosen before and after drinking occasions.
This easy-to-drink liquid type contains turmeric extract, and one of its appeals is that you can drink it as-is right away.
Its compact bottle makes it easy to carry, so you can use it conveniently even when you are out.
It is popular because it supports relief from the heavy, sluggish feeling the day after drinking too much and provides peace of mind when you take it-an item often used in everyday drinking scenes.

DHC is a brand that offers a wide range of nutrition and beauty supplements at affordable prices, with a diverse lineup from single-ingredient products to multi-ingredient formulas.
Widely available through both mail order and drugstores, it is supported by users who value great value.
Its easy-to-understand product structure organized by ingredient and its pricing that makes it easy to keep going are part of its appeal.
It lets you easily start supplementing nutrients you may lack in daily life and supporting your health or beauty goals.
Another reason for its popularity is that it fits naturally into everyday health habits and beauty care and is easy to continue over time.

“Calolimit for the Mature Aged” is a health supplement designed to help reduce the absorption of sugars and fats contained in meals.
It can be used easily in meal situations where you are mindful of weight management.
Because it is taken before eating, it is easy to make a habit of, and many products use naturally derived ingredients, which adds a sense of reassurance.
It is also known for its strong recognition and track record as a convenient meal-support supplement.
By incorporating it into daily life, you can gain the experience of easing that heavy, sluggish feeling after meals and using it as support for dieting.
It is a standard item that is easy to continue even in a busy routine, supporting health management while you enjoy your meals.

“Orihiro Konjac Jelly” is a low-calorie snack made from konjac, rich in dietary fiber.
It is known for its bouncy, jelly-like texture and fruity flavors.
As a long-selling product, it is widely recognized and loved by a broad range of people, from children to adults.
With its satisfying texture, it is a reliable option when choosing snacks. Another key point is that it comes in individually wrapped portions that are easy to carry and enjoy anytime. It is also ideal when you want to keep snack calories in check or for those who prefer a healthier option.

“CHOCOBALL” is a classic chocolate snack that combines chocolate with ingredients such as nuts and caramel.
Its light, crispy outer layer and the texture of the filling make it fun to eat, while its sweet and rich flavor spreads in your mouth.
A long-selling favorite since the 1960s, it has been widely enjoyed by both children and adults.
Even one piece feels satisfying, making it perfect for snacks or when you want to curb a small hunger. It also comes in a box that is easy to carry, which adds to its appeal.
Recommended for those who want an easy sweet treat or who want to choose a classic, go-to snack.

“Calbee Jaga Pokkuru” is a snack offered by Calbee, Inc., one of Japan’s leading snack manufacturers.
The potatoes used are 100% Hokkaido-grown. To preserve their natural savory flavors, they are cut whole with the skin on, and Calbee’s unique production methods create a satisfyingly crispy texture.
Another highlight is how well it brings out the deliciousness of Hokkaido potatoes themselves.

“Alfort” is a confection that combines chocolate and biscuits.
Smooth milk chocolate is layered over a fragrant biscuit made with whole wheat flour, balancing moderate sweetness with a satisfying bite.
Its crisp, light texture pairs well with the rich taste of chocolate, which is one reason it remains so popular and satisfying.
A long-selling product since its release, it has been loved by a wide range of generations, from children to adults.

“Pie no Mi” is a chocolate snack in which chocolate is wrapped in flaky pie pastry.
It features a combination of crisp, multi-layered pastry and smooth chocolate.
You can enjoy its light texture and rich flavor.
With every bite, the toasty aroma of the pastry and the sweetness of the chocolate spread pleasantly, making it easy to keep eating.
It is a classic product that has long been loved by a wide range of people, from children to adults.
Individually wrapped pieces make it easy to enjoy, and it is well-suited for when you want a quick snack or something to nibble on in between activities.

“Pure Gummy” is a hard-type gummy candy made with fruit juice.
Its sour powder that enhances the fruit flavor, along with Kanro’s signature fruit-pulp-like texture, makes the sweet-and-tart taste of fruit spread the more you chew.
It is fruity with a clean finish, making it a great choice for a quick refresh.
A long-selling product popular especially among younger people, it has become a staple in the gummy category.
With an easy-to-carry package, it is convenient for outings or snacking between meals. Recommended for those who enjoy the fun of chewing and a refreshing taste.

“FRIXION” is an innovative series that uses special ink that disappears with friction heat.
It delivers a writing feel comparable to a standard ballpoint pen, while letting you erase cleanly simply by rubbing with the attached eraser tip.
Another major appeal is its wide range of color options-from staple shades like black, blue, and red to softer pastel tones.
Used for many purposes, it has become a trusted, go-to choice in the writing instrument market.
It’s a practical pen that makes everyday tasks-like travel journaling and quick note-taking-more efficient.

“SARASA CLIP” is a gel ink ballpoint pen known for its smooth writing and vivid color payoff.
Because it dries quickly and resists smudging, it’s comfortable to use in notebooks and planners as well.
With an easy-to-hold grip and a click-action mechanism, it’s convenient for daily use-and its stylish design is another reason it’s so popular.
It also comes in a rich variety of colors, making it easy to choose one that matches your mood or purpose.
It’s widely used to add color to notes and planners, and many users love how satisfying and effortless it feels to write with.

Tombow’s correction tapes are handy stationery items that instantly cover letters or diagrams on paper, letting you correct neatly and quickly.
They are widely used as an essential tool for school and business, and are known as reliable products from a trusted brand.
They glide smoothly, resist jamming, and leave a flat, clean finish.
With excellent portability and easy handling anytime you need them, they help reduce the stress of making corrections.
They’re useful for keeping notebooks and documents tidy, supporting comfortable day-to-day study and work.

“Hair Dryer nanocare” is Panasonic’s high-performance hair care device.
Equipped with ｢nanoe｣ technology (fine moisture ions), it helps dry hair quickly while protecting moisture. It is widely appreciated from professional settings to everyday home use, and its airflow design also makes it comfortable to use.
By balancing damage care with fast-drying performance, it helps leave hair glossy, smooth, and easier to manage-so you can feel the difference in everyday styling and get the finish you want. This hair dryer is especially popular with those looking to improve hair texture or want a more professional-level item.

The “Pressure Induction Heating Rice Cooker & Warmer ‘Embudaki’” is a high-end rice cooker developed by Zojirushi.
With its proprietary heating control technology, it draws out the flavor of each grain of rice. Multi-stage heating and the pot design help distribute heat evenly throughout the rice, producing fluffy, well-defined grains with natural sweetness.
It also offers rice-cooking customization, allowing you to tailor the finish to your preferences and the type of rice you use. Known for delivering rich, satisfying flavor in every bite, it’s an item that elevates everyday meals into a more rewarding rice-eating experience.

IRIS OHYAMA’s “Futon Cleaner” is a practical device designed for cleaning bedding and sofas-helpful for dealing with dust and mite-related concerns.
It comes in a varied lineup, including models that combine “beat and suction” cleaning. Lightweight and easy to handle, it uses both suction and tapping functions to remove debris and particles from deep within bedding.
With a well-balanced mix of performance and affordability, it helps reduce the burden of everyday cleaning. It’s popular as a practical home appliance that supports peace of mind and a more comfortable sleep environment.