
Update Your Beauty Routine at ReFa GINZA|A Hands-On Beauty Experience That Changes How You Feel
ReFa GINZA is the flagship store where you can try and purchase products from ReFa, one of Japan’s leading beauty care brands.
From classic beauty rollers and hair dryers to shower heads and vital wear, you can try a wide range of items on the spot.
One of its appeals is being able to choose products while actually touching, testing, and experiencing their feel and effects.
Since opening in 2025, it has drawn attention as a new beauty experience spot in Ginza, welcoming many visitors from Japan and abroad.
Here, we’ll introduce what makes ReFa GINZA appealing and how to enjoy your visit.
If you’re looking for beauty care items that suit you, use this as a guide and experience it for yourself.
What Is ReFa GINZA, Ginza’s Beauty Experience Spot?
Located on Chuo-dori, Ginza’s main street, ReFa GINZA is ReFa’s only flagship store.
The store spans 5 floors from Basement 1 to the 4th floor, and you can browse ReFa items on the 1st through 3rd floors.
Each floor also features many artworks connected to the concepts behind the brand and its items, creating a museum-like atmosphere you can enjoy while shopping—an appeal unique to this store.
Another highlight is the diverse product lineup, including items exclusive to ReFa GINZA.
In addition to hair care and skin care products, the store also offers recovery wear, linens, fragrances, umbrellas, and drinks, making it a space where you can discover a new side of ReFa.
Because you can try almost every item before purchasing, the store is popular across a wide range of generations.



3 Experiences You Should Try at ReFa GINZA
ReFa GINZA brings together items whose appeal becomes clear only when you try them yourself.
Here are 3 experiences to pay special attention to.
You’ll be able to feel the comfort created by ReFa’s technology as you try the items in person.
1. Feel the Instant Difference of a Beauty Roller by Trying It Yourself
The ReFa CARAT beauty roller, designed to recreate the hand techniques of an esthetician, is a long-selling item that can be considered the starting point of ReFa.
Its pleasant pinching and gliding motion helps guide the skin toward a firmer, more lifted look.
Start by testing how it feels on the back of your hand, then move on to other areas once you’re used to it.
Another appealing point is that you can experience changes in the appearance of areas such as your facial contours right on the spot.


2. Experience How a Shower Head Changes the “Quality of Water”
The greatest feature of ReFa shower heads is Fine Bubble Technology, which cares for skin and hair with a water stream containing tiny bubbles.
At ReFa GINZA, you can try about 10 types of shower heads, and when you place your hand under the water, the first thing that surprises you is how fine the mist is.
The delicate stream of water feels so comfortable as it gently wraps around your skin that you may want to keep standing under it.
Because bubbles smaller than the cross-section of a strand of hair gently wash away dirt, the staff also recommends it for pore care.




3. Feel the Difference a Hair Dryer Makes
Be sure to check out the hair care items developed under the concept of “recreating the techniques of Japanese professionals through technology.”
The hair dryers use proprietary sensor technology to prevent hair from getting too hot, and if you compare drying the left and right sides of your hair, you should be able to feel the difference.
Try experiencing the changes in shine and manageability, as well as a silky, soft feel, on your own hair.


Easy Even for First-Timers! How to Experience ReFa GINZA
Here is a recommended way to experience ReFa GINZA for first-time visitors.
By visiting in order from the 1st to the 3rd floor, you can try a variety of items while gaining an understanding of ReFa’s philosophy and worldview.
No reservation is required, so you can stop by casually anytime during business hours.
With about 30 minutes, you can cover all of the main floors.
You can ask the staff about the item you’re looking for, or simply drop in while sightseeing in Ginza.
STEP 1|Meet ReFa’s All-Star Items (1F|VITAL BEAUTY)
The 1st floor brings together ReFa’s classic items and new products.
In addition to classic brushes, the diverse lineup includes unexpected items such as parasols and mineral water that may make you think, “ReFa makes these too?”
If you first get an overall sense of ReFa’s world here, the rest of your experience will feel even more fulfilling.


STEP 2|Experience ReFa’s Technology (2F|VITAL RADIANCE)
On the 2nd floor, you can try hair care items such as hair dryers and irons, as well as beauty rollers, shower heads, fragrances, and more.
In the center of the store, there is a space where you can sit in front of a large mirror and use the items, making it easy to relax and test them at your own pace.
In the back, various types of ReFa HEART BRUSH are lined up, creating a display that is enjoyable just to look at.


STEP 3|Feel the Comfort of Wear and Linens (3F|VITAL CORE)
The 3rd floor features recovery wear, bedding, and towels.
The recovery wear uses a specially developed fiber made by crushing 8 types of natural minerals and blending them into the yarn.
It is a noteworthy item expected to help promote blood circulation and recovery from fatigue.
Be sure to experience the smooth, comfortable feel of the fabric, which contains camellia oil, in the fitting room.


Another item drawing attention is ReFa WATER Premium70, a premium water.
It is a special bottle made with water that has been naturally refined for about 70 years beneath geological layers near the summit of Mt. Fuji.
A bar counter is available where you can sample its taste while holding an Edo Kiriko glass.
It is a popular item that makes many visitors stop and think, “I want to try this first.”


How Do You Choose the Right Item? 3 Tips
ReFa’s beauty care items help you get closer to how you want to look and feel.
If you tell the staff your goal, such as “I want shinier hair” or “I want firmer-looking skin,” they can suggest an item that suits you.
Still, with such a wide lineup, it can be hard to choose. Here are 3 tips for selecting the right item for you.
1. Value the Excitement and Feel When You Pick It Up
Since you’ve made the trip to ReFa GINZA, start by actually picking items up, trying them, and paying attention to how they feel.
ReFa items are also appealing for their stylish designs and wide range of colors.
Imagine how they would look in your own room as you choose your favorite item.

2. Check Whether It Can Be Used Overseas
If you plan to use an item outside Japan, be sure to check whether it is a global model.
Compatible models can be used without a voltage converter, which is reassuring for people who travel or go on business trips often.
Being able to keep your hair and skin in good condition while traveling is a major benefit.

3. Ease of Carrying Home Is Also Important
If you plan to use an item during your trip or carry it home by hand, compactness and lightness are also important points when choosing.
For example, among hair dryers, the high-performance BX Double is larger, while the foldable Smart Double is designed to be easy to carry.
Choosing while imagining how you will use the item will help you make a purchase you won’t regret.

More Than Just an Experience: 3 Reasons You’ll Want to Shop at ReFa GINZA
One reason ReFa GINZA is popular is that it offers items and original goods available only here.
Here are some charms of ReFa GINZA that go beyond the hands-on experience.
1. ReFa GINZA Exclusive|Original Shopping Bags & Boxes
Exclusive to ReFa GINZA, original gold-toned shopping bags and gift boxes inspired by the store’s interior are available.
Both feature designs that lift your mood just by carrying them, making them perfect for yourself or as gifts.

2. ReFa GINZA Exclusive|Personalization Service for a One-of-a-Kind Item
At ReFa GINZA, you can personalize ReFa HEART BRUSHES, linens, and recovery wear with embroidery or laser engraving.
A one-of-a-kind item carries special meaning, whether as a treat for yourself or a gift for someone important.

3. Discover ReFa GINZA-Exclusive and Pre-Launch Items
There are also many items you can only find here, including combs handmade one by one by artisans and ReFa GINZA-exclusive gift sets.
At this place on the front line of ReFa, find a special item for yourself that you never knew existed.

Access to ReFa GINZA
ReFa GINZA is located on Chuo-dori, Ginza’s main street.
Access from major stations is as follows.
▼ From Ginza Station
From Tokyo Metro Ginza Station, take Exit A3 and walk about 5 minutes.
▼ From Shimbashi Station
From JR, Tokyo Metro, or Toei Subway Shimbashi Station, take Exit 3 and walk about 7 minutes.
▼ From Tokyo Station
From JR Tokyo Station, it takes about 10 minutes by taxi.
Alternatively, take the JR Yamanote Line to Yurakucho Station in about 2 minutes, then walk about 8 minutes from Yurakucho Station.
Summary
ReFa GINZA is more than just a place to shop. Through hands-on experiences, it lets you take a closer look at your skin and hair and move one step closer to the version of yourself you want to be.
Being able to try items you’re curious about, experience the technology, and choose only after you’re satisfied is an experience unique to this store.
When you visit Ginza, feel free to stop by.