Tohoku Travel Guide

A scenic viewpoint offering a panoramic view of the Sea of Japan and volcanic lakes.

A serene landscape perfect for relaxation! A ranch where you can experience nature and interact with animals.

Gush over adorable kitties! The island on every cat-lovers list.

Known as "Akita's Uyuni Salt Flats," this coastal gem offers stunning mirrored landscapes.

A must-visit arcade street near Sendai Station, featuring stunning decorations during the Sendai Tanabata Festival.

An offshoot of the Sendai Central Wholesale Market complete with the vibrant, beast flavors of the Tohoku region.

Anpanman, up close and personal! Play in Anpanman’s World! A theme park for journey into the dream world of Anpanman.

Famed for hosting Namahage Sedo Festival, Shinzan Shrine sits perched on the slopes of Mount Shinzan, a once sacred site for Shugendo practices.

A premier hot spring resort by the seaside, recognized as one of Japan's "Top 100 Sunset Spots."

A historic hot spring resort with over 400 years of history, known for its traditional role as a therapeutic retreat.

A stunning waterfall in the Oirase Gorge, renowned for its breathtaking seasonal landscapes.

3 sacred shrines perched on mystic mountains, deeply rooted in the traditions of Shugendo.

A dining spot located at Nyudozaki, a scenic area on the Oga Peninsula, known as the birthplace of the kaisendon (seafood bowl).

Enjoy a taste of coffee and a time away surrounded by 3,000 books and all the nostalgia they bring.

Enjoy authentic 100% buckwheat soba with a smooth texture in a retro, traditional house setting.

A dining establishment where you can enjoy local cuisine from the historic "Nyuto Onsen Village."

A historic roadside rest stop beloved by travelers for its specialty "sweet oden."

A famous Kitakata ramen shop known for its queues.

Experience Iwate's hospitality with the heartwarming and satisfying Wanko Soba!

Enjoy exquisite flavors made from locally produced soba in Inawashiro.

An Onsen town cafe & eatery housed in a 140-year-old traditional home.

A handmade tofu specialty store in Ginzan Onsen, run by a former barbershop.

A experiential café restaurant that lives inside a renovated house from the Edo era.

A popular bar known for its original cocktails named after Hachinohe's landmarks and traditional arts.

A vibrant shopping and dining destination offering a wide variety of unique stores and restaurants.

A hub for Tohoku art, located within a building designed by world-renowned architect Toyo Ito.

A shopping hotspot in front of Sendai Station, featuring two buildings filled with fashion, dining options, and even a cinema complex.

A honey world offering a diverse range of honey products, including domestic and international varieties.

A multiplex where you can spend a day with stunning views, delicious eats and plenty of things to do.

A Japan-made beverage brand that’s always aligned with top-notch quality and the best ingredients.

Experience a time-trip to the Taisho Era at this costume rental & cafe.

A shopping center loved for over 40 years for its extensive lineup of products.

A commercial facility directly connected to the station, filled with the charms of Morioka.

A souvenir spot filled with "delicious" Aomori products.

Enjoy your shopping with elegance and luxury in Izumi Park Town, created by an urban development project.

Agurie no Mori Mitte is renowned for creating sweets that feature the traditional Tohoku flavor of zunda (sweet edamame paste), crafted by a long-established tea house.

A historic hot spring inn established in the Meiji era, offering a private open-air bath and seven unique indoor baths to indulge in the renowned therapeutic waters.

Experience an elevated level of luxury in the heart of Sendai City.

A garden resort hotel surrounded by lush greenery, offering a casual yet luxurious stay.

A Japanese-style hotel offering relaxation with tatami-mat interiors and natural hot springs, right in the heart of the city.

A business hotel offering a relaxing stay with a semi-natural hot spring and a breakfast buffet featuring Sendai's local specialties.

A hotel offering excellent amenities and convenient access, ideal for sightseeing in the Tohoku region or business trips.

A hotel boasting a convenient location directly connected to the station.

A charming 90-year-old wooden inn offering a serene experience and heartfelt hospitality.

A new-style ryokan that offers a blend of Japanese-modern ambiance and Italian cuisine featuring the best seasonal ingredients from Yamagata.

Relax in the hot springs at Tendo, the town famous for shogi, with an open-air bath offering views of a waterfall.

Experience a relaxing stay with natural hot springs and excellent facilities.

Enjoy a relaxing stay with a free large communal bath and breakfast.

A winter festival bringing you to the thrilling realisim of Oga regional tradition, "Oga no Namahage".

A popular event where colorful balloons float gracefully in the crisp autumn sky, offering a stunning visual spectacle.

A winter tradition of Sendai, the City of Trees, lights up the winter night.

One of Japan's three major boat festivals, showcasing a magnificent gathering of grand vessels.

It is one of the three major festivals in Tohoku that has continued for over 400 years that known affectionately as "Tanabata-san" by the locals.

The town of Sendai’s historic epochs with the Sendai Suzume Dance.

A heritage of performing arts, from one generation to the next.

With over 100 years of history, Omagari Hanabi is Japan’s largest firework competition, held on the last Saturday of every August, attracting nearly 700,000 visitors.

A snow festival with a tradition of about 450 years enshrining the water god in Kamakura.

Let lanterns float into the sky over a snowscape. The event is limited to guests staying at Hanamaki 12 Hot Springs.

It is one of the three major festivals in the Tohoku region, with "Kanto" lanterns resembling rice ears or rice bales used to pray for a good harvest.

This is a major summer festival that usually attracts as many as 1 million visitors every year. The giant Nebuta parade through the city is a must-see!