Tohoku Travel Guide

Anpanman, up close and personal! Play in Anpanman’s World! A theme park for journey into the dream world of Anpanman.

Famed for hosting Namahage Sedo Festival, Shinzan Shrine sits perched on the slopes of Mount Shinzan, a once sacred site for Shugendo practices.

3 sacred shrines perched on mystic mountains, deeply rooted in the traditions of Shugendo.

A hidden hot spring in Fukushima with over 400 years of history, where visitors can enjoy natural, free-flowing hot spring water straight from the source.

Known as Koriyama’s hidden retreat, this famous hot spring is renowned for its beautifying waters, often called the "hot spring for creating beautiful skin."

Hot springs resort ranked one of “3 Great Best Leisure Springs in Ouu” found in southeastern Yamagata Prefecture.

Refresh yourself at this hidden gem of a hot spring in the mountains, boasting 450 years of history.

A hot spring village named after the springs that emerged along the river rapids of Kita-Ouu’s mountain streams.

Eye-popping designs like boats on the water at this roadside stop on the Sea on Japan.

Affectionately known as "Jinja-han" by locals, Shonai Shrine is a beloved place of worship for locals across the Shonai region.

A Soto Zen temple located on the Oga Peninsula, renowned nationwide for its stunning hydrangeas.

Waterfalls of majesty and splendor at Sendai's most famous natural wonder.

Enjoy authentic 100% buckwheat soba with a smooth texture in a retro, traditional house setting.

A dining establishment where you can enjoy local cuisine from the historic "Nyuto Onsen Village."

A historic roadside rest stop beloved by travelers for its specialty "sweet oden."

A famous Kitakata ramen shop known for its queues.

Experience Iwate's hospitality with the heartwarming and satisfying Wanko Soba!

Enjoy exquisite flavors made from locally produced soba in Inawashiro.

An Onsen town cafe & eatery housed in a 140-year-old traditional home.

A handmade tofu specialty store in Ginzan Onsen, run by a former barbershop.

A experiential café restaurant that lives inside a renovated house from the Edo era.

A popular bar known for its original cocktails named after Hachinohe's landmarks and traditional arts.

A renowned Japanese restaurant in Fukushima, where you can savor courses filled with seasonal ingredients and presentations.

This restaurant offers fresh local seafood, including oysters, as well as magnificent views of Matsushima Bay.

A honey world offering a diverse range of honey products, including domestic and international varieties.

A multiplex where you can spend a day with stunning views, delicious eats and plenty of things to do.

A Japan-made beverage brand that’s always aligned with top-notch quality and the best ingredients.

Experience a time-trip to the Taisho Era at this costume rental & cafe.

A shopping center loved for over 40 years for its extensive lineup of products.

A commercial facility directly connected to the station, filled with the charms of Morioka.

A souvenir spot filled with "delicious" Aomori products.

Enjoy your shopping with elegance and luxury in Izumi Park Town, created by an urban development project.

Agurie no Mori Mitte is renowned for creating sweets that feature the traditional Tohoku flavor of zunda (sweet edamame paste), crafted by a long-established tea house.

The red-brick mall which will amuse families and all.

The shopping center for fashion, food, and souvenirs, right by Sendai Station.

The largest outlet in the Tohoku Region for all-day fun.

A garden resort hotel surrounded by lush greenery, offering a casual yet luxurious stay.

A hotel offering excellent amenities and convenient access, ideal for sightseeing in the Tohoku region or business trips.

A charming 90-year-old wooden inn offering a serene experience and heartfelt hospitality.

A new-style ryokan that offers a blend of Japanese-modern ambiance and Italian cuisine featuring the best seasonal ingredients from Yamagata.

Relax in the hot springs at Tendo, the town famous for shogi, with an open-air bath offering views of a waterfall.

Experience a relaxing stay with natural hot springs and excellent facilities.

Enjoy a relaxing stay with a free large communal bath and breakfast.

A Japanese-style resort boasting a variety of open-air baths from its own hot spring source, and all rooms offer a stunning lake view.

A hot spring inn nestled at the foothills of Mount Hakkoda, one of Japan's three great secret hot springs.

An ocean-view haven perched atop a 180-meter cliff.

Nestled on a hill a short distance from the heart of Ginzan Onsen, this retreat is a hidden gem of a hot spring inn.

Experience the extraordinary in this stylish hot spring inn.

A winter tradition of Sendai, the City of Trees, lights up the winter night.

A popular event where colorful balloons float gracefully in the crisp autumn sky, offering a stunning visual spectacle.

One of Japan's three major boat festivals, showcasing a magnificent gathering of grand vessels.

It is one of the three major festivals in Tohoku that has continued for over 400 years that known affectionately as "Tanabata-san" by the locals.

The town of Sendai’s historic epochs with the Sendai Suzume Dance.

A heritage of performing arts, from one generation to the next.

With over 100 years of history, Omagari Hanabi is Japan’s largest firework competition, held on the last Saturday of every August, attracting nearly 700,000 visitors.

A snow festival with a tradition of about 450 years enshrining the water god in Kamakura.

Let lanterns float into the sky over a snowscape. The event is limited to guests staying at Hanamaki 12 Hot Springs.

It is one of the three major festivals in the Tohoku region, with "Kanto" lanterns resembling rice ears or rice bales used to pray for a good harvest.

This is a major summer festival that usually attracts as many as 1 million visitors every year. The giant Nebuta parade through the city is a must-see!