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Fujiya Senshu “Hasekura Yaki”
A Western-style wagashi named after a samurai of the Sendai Domain, with addictive walnut-flavored white bean paste.
Step into Sendai’s souvenir scene and you’ll soon run into Hasekura Yaki, made and sold by Fujiya Senshu, a long-established confectionery shop in Sendai City, Miyagi Prefecture. This Western-style wagashi features walnut-flavored strained white bean paste wrapped in a shell made with butter, eggs, sugar, and flour, and it has been loved for over 60 years as a classic Miyagi souvenir.
The refined sweetness of the strained white bean paste is complemented by the aroma and texture of walnuts, pairing perfectly with the moist, cookie-like dough. Each piece is carefully shaped and baked using a wooden mold carved with the words “Hasekura Yaki.” The name Hasekura Yaki (pronounced hah-seh-koo-rah yah-kee) comes from Tsunenaga Hasekura, a samurai of the Sendai Domain who led a delegation to Europe during the Edo period. In honor of his achievements in promoting East–West exchange, this Japanese-Western fusion sweet was given his name.
It’s sold at the Fujiya Senshu Main Store in Aoba Ward, Sendai, the S-PAL shop near Sendai Station, and at other souvenir shops around Miyagi Prefecture.
Highlights
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A Sendai sweet that’s been loved for over 60 years.
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Fujiya Senshu makes and sells only Hasekura Yaki.
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Japanese-Western fusion flavor—walnut-flavored strained white bean paste wrapped in cookie-like dough.
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The name honors Tsunenaga Hasekura, a samurai of the Sendai Domain.
Photos
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Each piece is hand-shaped and baked, then put on the shelves the same day
Official FAQs
Frequently Asked Questions have been vetted and answered directly by each listing.
Q
Do you have pamphlets in other languages? (If so, please also inform us of the supported languages)
A
Sorry, we don’t.
Q
If there is a problem with the product after opening, can I return or exchange it?
A
Yes, returns and exchanges are accepted (proof of purchase such as a receipt is required).
Q
Is it possible to purchase these products overseas?
A
No.
Q
Does the taste differ depending on the color of the individual packaging?
A
No, the taste is the same.
Reviews
Details
- Name in Japanese
- 支倉焼
- Maker
- Fujiya Senshu
- Price
- 759 yen for a box of 3
- Where to buy
- Fujiya Senshu Main Store (4-7-18 Chuo, Aoba Ward, Sendai City, Miyagi Prefecture), and more
- Best-before date
- 12 days from the production date
- Official website
- Official website (Japanese)
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