Kayabuki no Sato Noda Shop

Noda Shop has long supported local residents as a community store. After being closed for many years, it reopened in 2024 as a combination tourist information center and souvenir shop known as Kayabuki no Sato – Noda Shop. With a concept centered around connecting visitors with the local community and preserving Kayabuki no Sato for future generations, the shop actively contributes to maintaining the area’s traditional landscape. Here, you'll find tourist brochures and helpful guidance on exploring the village, making it the perfect first stop on your visit.

Inside the shop, in addition to daily essentials and snacks for local residents, visitors can purchase unique souvenirs featuring the thatched-roof scenery of Kayabuki no Sato, such as towels and pens adorned with illustrations by Hiroyuki Shindo, an indigo dye artist who runs the "Small Indigo Museum" within the village. Original items, including badges and magnets inspired by the village, are particularly popular among tourists looking for authentic mementos.

A portion of the proceeds from these "Kayabuki no Sato Support Goods" goes directly to the local preservation society, which works tirelessly to protect the village's scenic beauty and traditional lifestyle. Purchasing these items helps support the preservation of a picturesque corner of old Japan, making them souvenirs you can feel good about bringing home.