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    When visiting Ueno, besides Ameyoko, I also highly recommend checking out PARCO_ya! It brings together quite a few sophisticated fashion brands, lifestyle goods, restaurants, and long-established local brands, offering a more mature and refined shopping experience.

    Compared with the bustling traditional shopping streets, it’s more comfortable to browse here, and there’s a wide variety of stores. Whether you want to shop for clothes, pick out household items, or simply walk around and look, there’s plenty to enjoy. When traveling to Ueno, don’t just focus on Ameyoko. PARCO_ya is also well worth adding to your itinerary—it’s a great place to browse and shop!

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    This shopping center is connected to the long-established Matsuzakaya Ueno store and is designed as a stylish space that caters to sophisticated adult tastes. Both the mall and the connected Matsuzakaya offer a wide variety of panda-themed limited-edition goods and souvenirs. Because panda culture has long been deeply rooted in Ueno, many brands and cafes in the mall often offer charming panda-themed items and specialty dishes, making it a great place to look for comforting souvenirs.

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