The super product hall where you can buy all of Yamagata's specialties and distinctive foods in one place: Gutto Yamagata (Yamagata Prefecture Tourism & Products Hall)!
The interior is extremely spacious and packed with limited-edition souvenirs from across Yamagata Prefecture, including premium fruit products, local sake, traditional crafts, and all kinds of Japanese sweets. In the food area, you can also try local specialties such as Yonezawa beef and Yamagata imoni, making both shopping and dining thoroughly satisfying. It's perfect as the final stop on a trip to Yamagata, where you can take home all your favorite specialties!