Tokyo Souvenirs Made Easy: 19 Popular Gifts Everyone Will Love

The Maple Mania is a sweets brand known for its maple sugar treats, including financiers, pie sandwiches, and Baumkuchen.
Its No. 1 best-seller, Maple Butter Cookies, has been loved for over a decade since the brand launched.
Made with maple sugar kneaded into the dough, the cookies are crisp and light, with a rich, deep maple flavor.

COCORIS is a specialty sweets shop that uses plenty of richly grown nuts.
It’s one of the most popular souvenir choices at bustling Tokyo Station.
Among its many offerings, the signature item is the Sand Cookies: Hazelnut and Raspberry.
Inside the box, you’ll find two flavors to enjoy: hazelnut and raspberry.

Milky white chocolate is sandwiched between cereal cookies made with whole wheat, rye, and oats.
They’re adorable, and always a hit as a souvenir or when served to guests.
The crisp texture and gently sweet, not-too-sugary flavor are the highlights.

A tulip-shaped sweet created by Masahito Kanai, who honed his skills at Hyatt Regency Tokyo and gained experience as a chef pâtissier in Paris.
Each box includes two flavors—milk butter and chocolate—and once opened, you’ll be greeted by a beautiful presentation and a sweet aroma. With its melt-in-your-mouth, gentle flavor, it’s also a popular souvenir.

A limited-edition item sold only at Haneda Airport, released in January 2023 by Kamakura Goro Honten, a confectionery brand with its main store on Komachi Street in Kamakura.
Bitter caramel crunch chocolate is sandwiched between a full-moon-shaped caramel nut cookie.
The dough is stamped with the brand’s symbol, the “Moon Rabbit.”

Tokyo Milk Cheese Factory is a Western-style confectionery brand that focuses on ingredients like carefully selected milk and quality cheese, aiming to create original sweets that deliver both deliciousness and a sense of surprise.
Milk Cheese Bouchée, launched in 2022, is a buzzworthy Haneda Airport exclusive.
Cream made with Camembert cheese is sandwiched between bouchée sponge made with Hokkaido wheat.

A Tokyo-only limited item from a long-established shrimp cracker maker founded in 1866 (Keio 2), with its main store in Nagoya.
These shrimp crackers feature two pandas traveling around Tokyo—taking photos in front of famous sights, sampling street food in Asakusa, and watching sumo—so cute you’ll almost feel bad eating them.

A new take on karinto (deep-fried brown sugar snacks) by Nihonbashi Nishikihorin, a brand that reimagines long-loved Japanese sweets for today.
Instead of the classic large pieces coated in black or white sugar that you crunch into, these are made in smaller, bite-sized pieces and come in a range of flavors using distinctly Japanese ingredients.

Created in 1991, Tokyo Banana “Mii-tsuketa!” is now a classic Tokyo souvenir.
It’s a Western-style sweet made with soft, fluffy sponge cake filled with banana custard cream made by carefully straining bananas.
Bananas were chosen because they’re seen as “a nostalgic flavor for everyone,” something many people have eaten since childhood.

A popular item featuring high-quality Japanese nori (seaweed) with carefully selected ingredients sandwiched inside.
Tokyo Premium Snack Nori comes in an Edo-inspired tin decorated with ukiyo-e prints—Katsushika Hokusai’s “Thirty-six Views of Mount Fuji: The Great Wave off Kanagawa” and Kitagawa Utamaro’s “Ten Classes of Women’s Physiognomy: Girl Blowing a Glass Toy”—making it a perfect Tokyo souvenir.

A signature sweet from Funawa, a long-established Japanese confectionery founded in 1902.
It began when founder Wasuke Kobayashi, who ran a sweet potato wholesaler in Asakusa Kotobuki-cho, created it as an alternative to neriyokan (firm sweet bean jelly), which was out of reach for ordinary people at the time.
Today, Funawa’s Imo Yokan is a nationally known Tokyo specialty.
It’s made with just sweet potatoes, sugar, and a small amount of salt.

Originating from Ogawaken, a Western-style restaurant founded in Shimbashi in 1905. In the mid-Showa era, the second-generation owner Jun Ogawa and his younger brother Takeshi Ogawa perfected the original style of the Raisin Witch, then established Ogawaken as “Ogawaken” as an independent confectionery business featuring Raisin Witch and other Western sweets.
The signature item since the beginning is the Raisin Witch: raisins lightly soaked in liquor and a special cream, sandwiched between crisp cookies.

Located right next to Kaminarimon Gate in Asakusa, Tokiwado Kaminari Okoshi Honpo Kaminarimon Main Store is a long-established maker of okoshi with a history of over 200 years.
Kaminari Okoshi is made from rice mixed with ingredients like peanuts. With a long shelf life (2–3 months unopened), it’s highly recommended as a souvenir.
Another popular point is the live demonstration sales at the storefront, where you can enjoy freshly made, fragrant Kaminari Okoshi on the spot.

A popular pick at Gransta Tokyo, the ekinaka shopping complex inside Tokyo Station, Tokyo Suzu Monaka is a unique Japanese sweet inspired by the “Silver Bell,” a long-loved meeting spot at Tokyo Station.
Wrapped in bell-shaped monaka wafers, the sweet features smooth red bean paste with gyuhi mochi inside. Its bite-sized shape and authentic flavor make it a favorite.
The 4-pack and 8-pack come in an adorable boxed set with a cute rubber band featuring the Silver Bell—perfect for souvenirs.

Ginza Boul’Mich is a French pastry shop founded in 1973, with its main store in Ginza.
Through everything from flavor and design to customer communication, it creates sweet surprises that leave visitors with lasting joy and a sense of fun.
These caramel waffles are a Tokyo Solamachi store exclusive, and they’re also gaining attention as a trendy, up-to-date souvenir.

An adorable egg-shaped sweet. Black sesame paste and black sesame bean paste are wrapped in castella cake, then coated in white chocolate.
Its appearance and size look just like a real egg. Slice it open and you’ll enjoy the four-layer cross-section, too.
The layered ingredients create a distinctive flavor, making it a great souvenir that’s sure to be appreciated.

A sweet created through a collaboration between the popular “Kissaten ni Koishite.” feature from lifestyle magazine Hanako and Ginza Budounoki, a made-to-order plated dessert (assiette dessert) specialty shop founded in 1979.
With a crisp tart crust and smooth cream—plus a bittersweet caramel sauce tucked inside—the result is a crème brûlée-inspired sweet that looks remarkably authentic.
Another highlight is the cute packaging, which tells a story of “heading into space to search for delicious sweets beyond Earth.”

An anpan inspired by the red bricks of Tokyo Station’s Marunouchi building. Often ranked among the top souvenirs you can buy at Tokyo Station, it’s so popular that as many as 4,400 have reportedly sold in a single day.
The filling is a two-layer combination of high-quality smooth red bean paste and an original whipped cream with white bean paste. The fluffy dough is also kneaded with azuki beans—truly a bean-lover’s treat.
You can buy them individually, but for a souvenir, the Tokyo Renga Pan Pack in its cute red-brick patterned package is recommended.

Nuevo by BUNMEIDO is a new brand from Bunmeido Tokyo, a castella specialty shop founded in 1900.
It has a store in Gransta Tokyo inside Tokyo Station, and its Maple Castella is only available there.
By adding maple syrup to classic castella ingredients—flour, sugar, eggs, and starch syrup—and baking it, it achieves a uniquely moist texture.
Another draw is the rich maple aroma that fills your mouth.

Gransta Tokyo is JR East’s largest ekinaka shopping complex.
With “Square Zero,” the spacious atrium, as a landmark, the lineup of carefully selected sweets shops, cafes and restaurants, and specialty stores feels like a mini city in itself.
Along with plenty of great souvenir shops, you’ll find a wide variety of Approx. 180 stores, including chocolate cafes and bakery cafes.

Tokyo Gift Palette sits just outside the Yaesu North Exit ticket gates at Tokyo Station.
Occupying part of Tokyo Station Ichibangai, this area features 39 brands, including Japanese and Western sweets ideal for Tokyo souvenirs and gifts for someone special, limited-edition sweets you can only buy here, carefully made bento and deli items, and cafes where you can relax. Of these, 24 are new brands, new store concepts, or brands opening at Tokyo Station for the first time—making it a major point of interest.

Built around the idea of “a station packed with fun,” this is an ekinaka shopping facility with plenty to browse.
With shops that highlight the character of each area, you can pick up great local specialties and souvenirs.
Ecute locations often include restaurants and cafes, so you can take a break between shops—or enjoy full-fledged dining.
Because the lineup of shops and the overall vibe vary widely by station, it’s fun to compare a few different ecute locations.
If you’re passing through any of the stations below, it’s an easy stop.