Official

Kawaba Den-en Plaza

A treasure trove of fun and leisure for the whole family, visited by over 2 million travelers each year!

Michi-no-eki, Rest stops

Japan is home to around 1,180 “Michi-no-Eki” rest stops, multipurpose facilities where travelers can rest or recharge during a drive, that also serve as a place to tell you more about the surrounding local area during your stopover. Among these, Kawaba Den-en Plaza is the 5-year consecutive winner of the “Number 1 Best Michi-no-Eki in Kanto”. Each year it sees approx. 2 million different travelers, of which nearly 70% are reported repeat visitors. So, what makes this rest stop so popular?

For one, its set against a lush, natural backdrop in the foothills of Mt. Hotoka, rich with a full lineup of food, recreation, and shopping all in one place. In terms of size, it’s 1.5 times larger than Tokyo Dome stadium, with nearly 20 different facilities across the entire grounds.

The grounds are home to a craft beer brewery, as well as restaurants specializing in local ingredients, the Den-en Plaza Bakery, a café and children’s playzone. At the brewery you’ll find a restaurant that serves KAWABA BEER, or you can enjoy shopping around the farmer’s market.
You can also find wooden-made decorations, pottery studios available for drop in classes, and enough entertainment for an entire family, travelers young and old, to enjoy for a leisurely day.

Highlights

  • Try KAWABA YOGURT, the drinkable yogurt and hit favorite among visitors. It’s known for its rich flavor and refreshing after taste.
  • Visit Kawabanchi to taste the consecutive gold-award winning rice ball made with “Yuki Hotaka” brand rice.
  • Kawaba Village tourist center available on the plaza grounds. Visit here for savvy, local travel tips.
  • Some stores may be closed per winter store hours, so be sure to check any particular destinations beforehand.
  • Free picking and all-you-can-eat blueberries inside the Blueberry Park. Don’t miss this limited-season event! (Early July to Early Aug.)

Photos

  • Plenty of nature across the grounds, making for a perfect place to rest and recharge.

    Plenty of nature across the grounds, making for a perfect place to rest and recharge.

  • Farmer’s Market, stocked with a rich selection of fresh, local ingredients,

    Farmer’s Market, stocked with a rich selection of fresh, local ingredients,

  • KAWABA BEER, a local brew dedicated to the rich flavor and aroma afforded by delicious, fresh mountain spring waters.

    KAWABA BEER, a local brew dedicated to the rich flavor and aroma afforded by delicious, fresh mountain spring waters.

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Details

Name in Japanese
道の駅 川場田園プラザ
Postal Code
378-0111
Address
385 Hagimuro, Kawabamura, Tonegun, Gunma
Telephone
0278-52-3711
Regular Closures
Differs by store
Open Hours
Differs by store
Access
(1) approx. 10 min. drive from Numata IC via the Kan-Etsu Expressway
(2) approx. 30 min. taxi ride from Jomo-Kogen St. on the JR Joetsu Line
(3) approx. 1 min. walk from the “Den-en Plaza” stop, after riding the Kawaba Circular Route Bus for 30 min. from Numata Station on the JR Joetsu Line.
Official Website
Official Website (English)