Hate no Hama

This beautiful sandy beach appears in Google commercials.


Hate no Hama is an uninhabited sand beach island only 5 kilometers from Kume Island in Okinawa.
Hate no Hama is actually made up of three islands. The closest to Kume Island is “Menuhama,” and then nearby,“Nakanuhama,” and “Hatinuhama,” but collectively they are known as “Hate no Hama.” The total island length of the three is about 7 kilometers.
Known as the most beautiful beach in the East, Hate no Hama has absolutely pristine clear water.
Hate no Hama has also appeared in a commercial for the search engine Google.

You can enjoy both swimming and snorkeling at Hate no Hama.
As Hate no Hama is a sand bar island, there is no shade, so be sure to use sunscreen to prevent sunburn.
You can reach Hate no Hama by boat service from Kume Island.
Most of the boat services are by reservation only, so be sure to make an appointment in advance!


  • celebrated as the most beautiful beach in the East with perfectly clear water
  • The popular tours include boat fees and water sport activities.
  • You must prepare for the strong sunshine due to no shade.
  • Photogenic beach used often in commercials


  • The beautiful beach of Hate no Hama

    The beautiful beach of Hate no Hama

  • Transit boat

    Transit boat

  • Various enjoyable water sport activities

    Various enjoyable water sport activities

  • Waterbike excitement

    Waterbike excitement

  • Moonscape Toilet

    Moonscape Toilet

  • View from above

    View from above



Name in Japanese
Postal Code
Kumejimacho, Shimajirigun, Okinawa
098-851-7973 (Kumejimacho Tourism Association)
30 minutes by boat from Kume Island
Official Website
Official Website (Japanese)
Last update :