Nagaoka Kyo Ogura Sanso “Karuta Hyakunin Isshu”

Based in Nagaokakyo City, Kyoto Prefecture, Ogura Sanso is a long-established confectionery shop specializing in rice crackers. The brand is known for creating products that reflect the elegance of Heian-period culture and the world of classical Japanese poetry, particularly the Ogura Hyakunin Isshu anthology.

One of their signature items, Karuta Hyakunin Isshu, is a rice cracker assortment inspired by this classical poetry collection. It includes 10 varieties of arare and senbei (traditional rice snacks), each individually wrapped in packaging designed around the 100 waka poems. Flavors include the savory aroma of shrimp in Ebi Sakura, the spicy kick of Kyo Shichimi (Kyoto-style seven spice), and the rich blend of two cheeses in Kogashi Cheese. Other flavors include Salad, Nori Maki (seaweed-wrapped), Momiji (maple), Murasaki Imo (purple sweet potato), Mitsukake (sweet glaze), Almond Caramel, and Curry—each with a unique shape to match its taste.

The front of each wrapper features the second half of a waka poem (shimo-no-ku), while the full poem is printed on the back—making it possible to enjoy both the snack and a bit of classical poetry. With its elegant design and cultural charm, this confectionery is also a popular gift choice.