SOHO (American Village)

This select shop, located in the seaside area of American Village, focuses on an elevated American lifestyle. The store is filled with imported items from the United States, and the entire space has a distinctly American feel. With fashion items spanning military, Hawaiian, outdoor, biker, and workwear styles, it is a fun place to browse.

The first floor offers basic and trendy items for men and women. You will find plenty of casual yet distinctive pieces that can become the highlight of any outfit. The second floor carries items such as vintage jeans, biker jackets, boots, and merchandise related to America's four major sports. On the basement floor, you will find surplus U.S. military wear and goods as well as military wear directly imported from Europe, drawing shoppers looking for fashion items with a different edge.