Visiting Yufuin Floral Village in Yufuin, Oita Prefecture, you’ll find charming yellow cottages and a European fairytale-style countryside atmosphere!
The unique shops lining both sides of the street display all kinds of popular anime and picture-book merchandise, including beautifully made plush toys, bags, and keychains featuring classic Studio Ghibli characters from My Neighbor Totoro and Kiki’s Delivery Service. There’s also a dedicated Moomin shop selling a variety of cute bags, umbrellas, clothing, and accessories. Strolling and shopping through streets that feel like a fairytale world makes this an extremely popular photo and shopping spot that you definitely shouldn’t miss when visiting Yufuin!







