What Is Starbucks' Discovery Series? Regional Collectibles to Look for Across Japan
Regional souvenirs found while traveling are special keepsakes that bring back memories of the places you've visited.
Starbucks has also introduced the Discovery Series, a collection of region-exclusive merchandise featuring designs inspired by the local culture and everyday life of destinations across Japan.
This article introduces the Discovery Series lineup, where each collection is available, why these items have become such popular travel souvenirs, and how to enjoy discovering them on your journey.
Stop by Starbucks stores across Japan and see what region-exclusive Discovery Series merchandise you can find.
What Is the Discovery Series?
The Discovery Series is Starbucks' collection of region-exclusive merchandise, which is being rolled out in destinations around the world.
Introduced in Japan in the summer of 2026, it follows the You Are Here Collection and Been There Series. True to its name, the Discovery Series captures the essence of each destination through designs inspired not only by famous landmarks but also by local culture, cuisine, and everyday life.
The illustrations even feature unique regional traditions, such as Osaka's manzai comedy culture and Fukuoka's distinctive festival chants, offering a glimpse into local life that visitors might otherwise miss. The series also includes compact, travel-friendly items that are easy to pack, making them ideal souvenirs. Whether you're a Starbucks collector or simply looking for a unique memento of your trip, there's something for everyone.
The mugs and tumblers make wonderful keepsakes, allowing you to bring home lasting memories of the places you've visited. Another part of the Discovery Series' appeal is the opportunity to collect designs from different regions, with each one serving as a reminder of a different destination.
Mugs, Tumblers, and Reusable Bags: 5 Discovery Series Items
Alongside classic favorites like mugs, the Discovery Series also features new additions such as pin sets and reusable bags. The lineup includes five types of items in total. Each is available at participating stores in its respective region, making them fun souvenirs to look out for during your travels.
1. Mug
This generously sized 14 fl oz mug has a wide opening, making it easy to add ice for iced coffee.
Available in designs for 19 regions across Japan plus a JAPAN design, the mugs can also be stacked for convenient collecting.
2. Stainless Steel Bottle / Tumbler
olding 16 fl oz-the same size as a Starbucks Grande-this tumbler is ideal for enjoying your favorite beverages. Its secure, leak-resistant design helps keep drinks hot or cold, making it just as useful for everyday life as it is for travel.
3. Pin Set
New to the Discovery Series, these compact items are small enough to pack with ease. Clip them onto your bag or hat, or keep them as memorable souvenirs and additions to your travel collection.
4. Reusable Bag
Lightweight and compact when folded, it's easy to carry and comes in handy whenever you need extra space for souvenirs or shopping during your trip. Practical and versatile, it's just as useful for everyday grocery runs and shopping back home.
5. Notebook
Jot down memorable scenery and favorite cafés you discover during your travels, or personalize it with stamps and ticket stubs to create your own travel journal. More than just a notebook, it's a wonderful companion for capturing memories along the way.
4 Ways to Enjoy the Discovery Series Even More
The Discovery Series not only helps preserve travel memories but also offers a fresh look at each region's character.
Here are four suggested ways to enjoy it.
1. Explore the Region Through Its Design
When you stop by Starbucks during your travels, be sure to take a closer look at the Discovery Series designs. They showcase not only famous landmarks, but also each region's culture, cuisine, and everyday life. Exploring the designs before or after walking around the area may even lead to new discoveries.
2. Use It During Your Trip
Put your new Discovery Series item to use during your trip. If a design catches your eye, try asking a Starbucks barista or store employee about it. You might discover the local culture and stories behind the design.
3. Bring Home Your Travel Memories
Discovery Series items also make wonderful souvenirs for friends and family. Sharing the stories behind the illustrations is a great way to relive your trip while giving your loved ones a glimpse of the region's culture and atmosphere. Likewise, gifting a design inspired by your own hometown can be a meaningful way to introduce its unique charm to friends from other places.
4. Build Your Travel Collection
Collecting items from each destination you visit is a wonderful way to preserve your travel memories. Every time you see them displayed on your shelf, they'll bring back memories of the places you've explored-and perhaps even inspire your next adventure.
FAQ About the Discovery Series
Q
In which regions are Discovery Series mugs sold?
Q
How does it differ from the previous Been There Series?
A
The designs showcase not only famous landmarks but also the unique culture and everyday life of each region, such as Tokyo's packed commuter trains and Osaka's manzai comedy. As a playful touch, each design also hides a Starbucks paper cup for you to find.
Q
Where can I buy the items?
A
They are available at participating stores across Japan as well as from the online store. However, only the JAPAN design is available online.
Summary
Travel memories live on long after the journey ends. Inspired by each region's culture and everyday life, the Discovery Series lets you bring home a lasting reminder of the places you've explored. Find your favorite design during your trip and take home a memory you'll treasure for years to come.