Hi-Chew

Popular All Around the World! A Long-Selling Soft Candy

Souvenirs・Sweets

This juicy soft candy was first launched in 1975. Its first flavor was strawberry, and it now comes in a variety of fruit flavors and is an extremely popular product.
Fruit puree is kneaded into the candy’s outer layer, giving it a delicious and juicy fruit flavor throughout. It has a very unique texture, and it’s a huge hit even with small children!
There are also various regional varieties, making it a popular souvenir or gift from travels.

Highlights

  • Soft candy with a unique chewy texture
  • Various regional and seasonal flavors
  • Popular not just in Japan, but around the world

Photos

  • Top) Grape  Bottom) Strawberry
  • Left) Strawberry  Center) Grape
  • Daiso Products (7pcs each, 2 packages for 100 yen)  Left) Green apple  Right) Cola

Reviews

Basic Information

Product name in Japanese
ハイチュウ
Manufacturer
MORINAGA & CO., LTD.
Price
12pcs 100 yen (tax excl.)
※Quantities and price may vary by product.
※Prices may vary by shop.
Available at
Supermarkets, convenience stores, etc.
Official Website
Official Website (Japanese)

Keywords