A Shopping Mall with more than 200 unique shops, from fashion to sundries, gourmet food and movies.
A Shopping Mall
A large-scale commercial complex, Emifull MASAKI, in Masaki Town, Iyo District in Ehime. It is one of the largest scale shopping malls in the Shikoku region with over 200 unique shops from fashion to sundries, gourmet food and movies. With the major renewal from fall 2020 to spring 2021, popular shops were added and the new appeal has increased and continues to evolve.
The mall is divided into large areas including, “EMI MALL” lined with shops for fashion and miscellaneous goods, “EMI AMUSE” for amusement facilities, “EMI GOURMET” for dining, and a group of buildings where popular shops occupy each building.
The “EMI PARK” located on the north-side of EMI MALL, has a Merry-Go-Round “Emily” and a Frog Hopper ride “Emi-Pyon”, a sandbox and playground equipment for children, as well as a lawn and rest space for use as a park to relax in.
There are more than 200 unique shops.
Following the major renewal, shops that are the first in the Shikoku region and Ehime appeared.
The restaurants and the food court are substantial, and are recommended as a place for a break from shopping.
Car parking capacity About 5200 vehicles (Free)
Post a review and receive a scratch card!
Scratch the card to get coupons that are useful for traveling in Japan!
- Name in Japanese
- Postal Code
- 850 Tsutsui, Masaki-cho, Iyo-gun, Ehime
- Closed Days
- Business Hours
※ Varies by store.
- A short walk from the Iyo Tetsudo-Gunchu Line Koizumi Station
- Official Website
- Official Website (Japanese)