Ehime Prefecture

The gateway to "Dogo Onsen", regarded as Japan's oldest hot spring.

A mechanical clock where characters from the novel "Botchan" appear in tune with music.

An emerald green stream of stunning beauty flows through this grand canyon in Shikoku.

Take in the natural beauty at the foot of the mountain! A 8-minute skywalk to halfway up the Mt. Ishizuchi.

The tea-production roadside station that provides recreation, eating and lodging.

A vast industrial heritage which allows you to experience the 283-year mining history.

Become one with the Seto Inland Sea and sky on board a catamaran yacht.

Surrounded by the magnificent nature, face at the clay and look into self.

Learn about the Yuge Island’s history and try making salt in a traditional way.

Impressive dragon carvings at the shrine and the beach with white sand and green pines.

Follow Mat, the guide on a scooter to Mt. Sekizen for a 360° panorama.

A castle is a symbol of Uwajima, which is one of the existing 12 castle towers in Japan built by the Uwajima- Date family, and Takatora Toudou , a master of castle construction, rebuilt in 1601.

Ichiroku Tarts, a signature sweet from the Shikoku Region, and more at this cafe run by the Ichiroku Honpo brand.

A cafe dispatching information while being relaxed, an oasis for travelers and inhabitants.

Have a refreshing drink at the cafe run by a lemon farm on Iwagi Island.

Local ramen with lavish use of sea bream, a specialty of Ehime.

Enjoy creative Italian cuisine using local ingredients while looking out at the Kurushima strait.

Enjoy Japanese Cuisine Made with Fresh Seafood at a Reasonable Price at this Long-Established Japanese Restaurant.

A restaurant where one can enjoy local cuisine like Taimeshi (seasoned rice cooked with red seabream), made with special attention to fresh local ingredients.

Right in front of Dogo Onsen (hot spring)! Tuck into the “Jyako-ten” (Jyako-fish paste tempura) in front of the shop.

Filled with seasonal items from the latest fashion to Depachika (basement-level of department store) sweets!

A Shopping Mall with more than 200 unique shops, from fashion to sundries, gourmet food and movies.

The owner’s proud cuisine and the fun activity on a tour fishing boat.

You can stay as if you were living on an island in the Seto Inland Sea. Dinner is a full-course meal of fresh fish.

A resort hotel with a spa providing spectacular rising sun scenery from the horizon.

Imabari’s landmark hotel has the largest number of guestrooms in Shikoku.

Energetic harvest festival with spectacular drum floats carried by men throughout the city.