Miyajima Omotesando Shopping Street

The most vibrant street on the island, the "Miyajima Omotesando Shopping Street" is lined with stores showcasing Miyajima's specialties. Spanning approximately 350 meters, this arcade street leading up to the grand torii gate of "Itsukushima Shrine" is packed with souvenir shops, stores offering local crafts, and eateries serving Miyajima gourmet delights. With a dense collection of stores offering souvenirs and local foods emblematic of Miyajima, it's recommended to stroll this shopping street first when you visit the island.

A must-try delicacy when visiting this shopping street is Miyajima's signature sweet, momiji manju. There are over ten shops selling momiji manju on this street, each adding its unique twist to the classic flavor. Moreover, there are numerous stores serving local oysters and eels, with some even offering bite-sized portions for a quick snack. As you walk down the shopping street, tempting aromas waft through the air, making it advisable to visit on an empty stomach.

For souvenir hunters, the street also boasts numerous stores selling local crafts like Miyajima shamoji (rice paddles) and Miyajima-bori (Miyajima carvings). The Miyajima shamoji, considered a good luck charm, can be customized with names or favorite words at some shops.