Okashigoten International street Matsuo store

Okashigoten International street Matsuo store is a popular souvenir shop located along Kokusai Street, the vibrant main shopping area of Naha City, Okinawa. Its dazzling exterior evokes the grandeur of the ancient Ryukyu Kingdom.

Step inside this shop to find wall-to-wall nods to Shuri Castle, plus a sweet showcase of treats set against a vibrant red backdrop. Most shoppers know this spot as the original creator of Okinawa’s beloved souvenir, the "Beni-imo Tart”. Crafted with 100% locally grown Okinawan purple sweet potato paste atop a specially formulated tart crust, this treat is a traveler’s must-buy. Catch a glimpse of how they’re made thanks to the large-glass windows showing fresh-baked tarts going from production to purchase at schedule times.

For even more then the famed Beni-imo Tart, the shop offers an array of purple sweet potato sweets, including purple sweet potato rolls, cheese tarts, and sweet potato confections. Traditional Okinawan treats like chinsuko cookies, Okinawa brown sugar sweets, and sata andagi donuts are always heaped and ready. Snag a handful of individual treats for a mix-and-match sampling all your own.
Aside from sweets, the shop stocks a wide selection of local crafts and souvenirs including Shisa statues, Ryukyu glassware, and traditional Okinawan awamori spirits.