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    When visiting Sapporo's bustling Susukino district, one of the most iconic landmarks is the Nikka Whisky sign. This neon sign has been widely recognized since it was installed in 1969 for its “King of Blenders” image, chosen by whisky founder Masataka Taketsuru. After several updates, it has become a signature photo spot in Susukino. Every evening, crowds gather in front of the sign, so you have to act quickly to get the angle you want. Seeing Susukino in falling snow this time made the atmosphere even more romantic.

    Starting April 7, 2026, the fifth-generation Nikka man will continue watching over everyone on the street, opening a new chapter for this classic landmark. Next time I visit, I'll definitely stop by for another photo〜

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    When visiting Sapporo, Susukino is a place you shouldn't miss if you want to experience Hokkaido's nighttime atmosphere. After dark, the neon lights along the streets come on one by one, with tall buildings, signs, and passing crowds all coming together. The lively scene has a completely different feel from Sapporo during the day.

    Walking through the streets, you can feel the city's vibrant energy. Restaurants, izakayas, and shops line the way, and the air is filled with the aromas of all kinds of food. Even just wandering around and taking in the street views lets you experience Sapporo's energetic side, adding a lively and unforgettable nighttime memory to a trip through Hokkaido.

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    Susukino, Sapporo’s liveliest district, showed me a completely different side of the city from the daytime. Neon lights illuminated the streets, which were lined with restaurants, shops, and local snacks. The vibrant atmosphere drew plenty of visitors for shopping and dining, filling the night with energy.

    I strolled around while sampling Hokkaido specialties like ramen, jingisukan grilled lamb, and fresh seafood. Every dish was memorable. The beautiful signs and bustling streets also made for great photos and wonderful memories.

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    The later it gets, the livelier it becomes—more vibrant than I expected. Although it was crowded, everything felt pretty orderly and not chaotic. Restaurants, izakayas, and bars stay open late into the night, so it’s super convenient if you want a late-night bite or a drink. You definitely don’t have to worry about finding a place. It had more energy than I imagined.

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    Susukino is Sapporo's famous entertainment district in Hokkaido. The real highlight here is all the food and fun—whether it's soup curry, ramen, or other dishes, you can find it all here! 👍

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    No need to go during the day—this place really comes alive at night when all the entertainment spots are open.

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    Susukino is super lively at night! After enjoying some Japanese BBQ and eel rice, I went shopping at Tanukikoji and even rode the Ferris wheel.

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    There are tons of restaurants, izakayas, and entertainment spots here. So many fun things to discover!

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    This is the busiest commercial district in downtown Sapporo—full of places to eat, drink, and have fun. It's also one of Japan's top three entertainment districts.

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    This is Sapporo's biggest red-light district. At night, it's super lively and packed with people. There are restaurants everywhere, so it's really convenient to grab something to eat.

Hokkaido Tohoku Kanto Chubu Hokuriku Kansai Chugoku Shikoku Kyushu Okinawa