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    When visiting Sapporo's bustling Susukino district, one of the most iconic landmarks is the Nikka Whisky sign. This neon sign has been widely recognized since it was installed in 1969 for its “King of Blenders” image, chosen by whisky founder Masataka Taketsuru. After several updates, it has become a signature photo spot in Susukino. Every evening, crowds gather in front of the sign, so you have to act quickly to get the angle you want. Seeing Susukino in falling snow this time made the atmosphere even more romantic.

    Starting April 7, 2026, the fifth-generation Nikka man will continue watching over everyone on the street, opening a new chapter for this classic landmark. Next time I visit, I'll definitely stop by for another photo〜

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