Shichimiya Honpo's shichimi togarashi has a very appealing aroma. I was worried it might be too spicy, but the heat is actually quite mild and doesn't overpower the flavor of the food itself.
What I like most is its subtle spice aroma. Sprinkle a little on udon, ramen, or a rice bowl, and it immediately adds more depth to the overall flavor. It's really suitable for people who enjoy aromatic spices but don't want anything too spicy!

