All Reviews of Towel Museum

Imabari is a well-known towel-producing region in Japan, and the quality is excellent. Besides learning about towel production and culture, there are shops selling all kinds of Imabari towels, as well as restaurants and cafés, making it a good place to spend half a day. There’s a huge variety of products to choose from, ranging from practical towels and household items to cute character collaboration merchandise〜

At first I thought it was just a place that sold towels, but it turned out to have way more to see than I expected. You can watch how towels are made, and it was pretty educational.