Towel Museum

From Imabari, Japan’s top towel-producing city, this unique museum shares the world of towel lifestyles and towel culture. Visitors can see the towel-making process up close and enjoy exhibits that blend towels with art. Along with permanent exhibitions featuring Moomin and Hawaiian quilts, the museum hosts a variety of special exhibitions showcasing towel art.

There are plenty of photogenic spots, including the “Thread Spool Wall,” lined with Approx. 1,800 colorful threads in Approx. 200 colors; the “Thread Spool House,” made of colorful spools you can actually step inside; the “Color Palette,” with towels in over 40 colors displayed across an entire wall; and the “European Garden,” where seasonal flowers bloom beautifully and winter illuminations add a magical touch.

Dining options are also diverse, including the authentic “New Creative Chinese Cuisine Wangfujing,” where you can enjoy full-course dishes while overlooking the garden; the “Museum Café,” offering breakfast, one-plate lunches, and café items; and the open, airy “Garden Café.”