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Tamai-ya Honpo “Nobori Ayu”
Signature sweets made in homage to the ayu of Nagara River at this veteran shop beloved over 100 years.
Tamai-ya Honpo is a veteran confectionery founded in 1908 that still sits along the Kawara-machi Historic Street district streets off the banks of Nagara River.
The “nobori ayu” treats have been the shops best known confection since its doors first opened. It features a “gyuhi” rice cake tucked inside a castella pastry made with an egg-rich blend and high-grade flour.
Gifu is dotted with city shops selling “ayu-gashi”, confections made to mimic the shape of the local sweet-river fish, but Tamai-ya Honpo is said to be the flagship of the “nobori ayu” brand.
The “nobori ayu” sleeve around the packaging features an especially cute packaging, making it perfect as a souvenir or gift.
You can find these sweet treats sold at Tamai-ya Honpo, but also at the Gifu Takashiyama, or inside the JR Gifu Station or JR Gifu Hashima Station ticket gates.
Famed confection from a veteran sweets shop in Gifu city’s Kawara-machi historic district.
A sweet gyuhi ricecake tucked inside a castella pastry, finished in the iconic “ayu” fish shape.
Irresistible lightly sweet flavor and stylish shape that you won’t be able to put down.
Said to be the flagship of “ayu-gashi” sweets in Gifu.
Prize-winner of the 13th National Confectionery Expo.
- Product name in Japanese
- Tamai-ya Honpo
- 7-pack: 1,188yen, 10-pack: 1,674yen, 15-pack: 2,484yen, 20-pack: 3,240yen
- Sales Locations
- Tamai-ya Honpo Main Store, Gifu Takashimaya, inside JR Gifu Station ticket gates, inside JR Gifu Hashima Station ticket gates, Masa 21 Shopping Center, AEON Kakamigahara
- Tamai-ya Honpo Main Store Address
- 42 Minatomachi, Gifu City, Gifu
- Official Website
- Official Website (Japanese)