Snow Peak LAND STATION HAKUBA

This multi-use complex stands out for its extraordinary setting amid the Hakuba mountain range. Designed by world-renowned architect Kengo Kuma, the building features a striking wooden lattice ceiling inspired by snowflakes. Its glass-walled design also lets you enjoy magnificent natural views from anywhere inside.

One of the largest directly operated Snow Peak stores in Japan offers a wide lineup of outdoor gear, apparel, and more. In addition to Hakuba store exclusives such as eco cups, it also sells local specialties and regional sake. With options including the mobile house “Jyubako,” where you can relax in a private space surrounded by nature, and easy stay plans in tents equipped with beds, you can enjoy the outdoors comfortably and with peace of mind.

The spacious event area regularly hosts markets. Programs are also offered where visitors can experience campfires, one of the best parts of camping.

There is also a dining hall serving local flavors, a Starbucks Coffee where you can enjoy coffee while taking in mountain views, and lodging facilities. It’s a spot worth setting aside time to explore at a leisurely pace.