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    Échiré butter cookies are affectionately nicknamed the “Louis Vuitton of cookies” by many people. Made with French Échiré A.O.P. cultured butter, they have a rich yet delicate buttery aroma, a crumbly texture, and a subtle milky flavor. In addition to the classic butter cookies, there are also financiers, madeleines, and a variety of other sweets to choose from. They’re hard to resist if you love the aroma of butter.

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    This time, I stopped by Échiré Pâtisserie au Beurre at Tokyu Food Show Edge, and when I saw the Échiré cookies, I couldn't resist buying a box! Échiré is known for its French cultured butter, and even the packaging feels high-quality. It also makes a beautiful gift.

    The first thing you notice when you bite into the cookies is the rich buttery aroma. The crumbly texture has a subtle saltiness, and the more you eat, the more you can taste the cultured butter, so they aren't simply sweet. People who like butter cookies will probably really enjoy this rich flavor.

    I think they're best paired with coffee or black tea. A bite of cookie, then a sip of tea—the buttery aroma slowly spreads through your mouth, giving it a real afternoon tea feel. Since the butter flavor is fairly rich, just a few cookies are very satisfying.

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