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    I always thought Hoshino Resorts catered more to travelers looking for a “high-end” experience, especially since rates can get quite expensive during peak season or in popular destinations. But after discovering BEB5 Karuizawa on this trip, I realized Hoshino also offers this kind of stay geared more toward younger travelers and groups of friends.

    Rather than focusing on the rooms themselves, what impressed me most about BEB5 was the design of its common areas. From the moment you walk in, you can sense that it was deliberately designed to make you feel like there’s no need to rush back to your room. With the concierge desk, snack shop, and an entire cabinet of board games to choose from, the hotel isn’t just a place to sleep, but another little space where you can hang out, chat, and unwind during your trip.

    I really like this design concept. You don’t always have to pack your schedule. Sometimes sitting around with a few friends, playing board games, having some snacks, and chatting is actually the most relaxing part. During the day, you can also take the free shuttle to Harunire Terrace for a stroll, naturally connecting your stay with Karuizawa’s laid-back atmosphere.

Other Reviews by Linda Liao

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