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    Peko-chan is the mascot of Fujiya, a well-known Japanese snack brand. Her most iconic feature is her playful expression with her tongue sticking out, which looks both cute and childlike. In addition to her classic Milky girl look, there is also a wide variety of merchandise, such as dolls, charms, stationery, and everyday items. Every single one makes you want to stop and take another look!

    Whenever I see Peko-chan merchandise in Japan, I’m drawn in by how cute she looks. It’s especially easy for people who enjoy collecting merchandise featuring distinctive Japanese characters to go overboard!

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