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Shiroi Koibito

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Shiroi Koibito

Everyone’s favorite for 40 years, the light and mellow sweets, “Shiroi Koibito.”

4.45 8

Last update :
Supervised by :  ISHIYA CO., LTD.

Everyone in Japan knows Hokkaido’s sweets, “Shiroi Koibito.” Ishiya Co., Ltd.was an ordinary candy maker to begin with, but utilizing quality ingredients in Hokkaido changed them into the producer of the classic dessert. More than 40 years passed since its beginning, but it is still the beloved souvenir of Hokkaido to this day.

“Shiroi Koibito” is the French cookies, Langue de chat, that sandwich the originally-blended white chocolate. It melts on your tongue, leaving mild sweetness. The contrast of crisp texture and smooth chocolate taste is hard to forget.

The package has kept the same Mt. Rishiri since the beginning, which is Hokkaido’s famous mountain. Take a look at the package. The designer in those days aligned Hokkaido’s tall mountains with Swiss Alps, aiming for the European-level desserts with love for Hokkaido in his heart.

Highlights

  • The standard Hokkaido souvenir, ISHIYA’s Shiroi Koibito, has been loved for more than 40 years.
  • It began with the founder’s words. Langue de chat and original chocolate creates mellow sweetness for everyone’s liking.
  • Take a note of the founder’s wishes in the package design which reflects ISHIYA’s love for Hokkaido.

Photos

  • Crisp langue de chat sandwiches original chocolate to make tasty Shiroi Koibito

    Crisp langue de chat sandwiches original chocolate to make tasty Shiroi Koibito

  • Divided into small packets, it is easy to share with many friends. Another reason people love this souvenir.

    Divided into small packets, it is easy to share with many friends. Another reason people love this souvenir.

  • Note the beautiful package design as well

    Note the beautiful package design as well

Reviews

8

Some reviews are AI-translated.

  • Gina C
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    Shiroi Koibito is truly a must-buy classic souvenir from Hokkaido!

    The crisp langue de chat cookies are filled with rich white chocolate. They have a wonderful milky flavor and delicate texture, with just the right amount of sweetness, so they never feel too rich. They’re even better chilled—the chocolate becomes extra smooth, making them perfect for summer too.

    Even though they’ve been around for years, I still want to buy several boxes every time I visit Japan. They’re perfect for enjoying yourself or giving as a classy gift. To me, they’re an irreplaceable signature sweet from Hokkaido.

  • 王小鈞
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    Every time I go to Japan, I tell myself, “This time, I’m not buying Shiroi Koibito.”
    But once I see it at the airport, my hands honestly just grab a box anyway...
    I’ve had it countless times, but the crisp cookies with white chocolate are just impossible to stop eating. It makes a great gift and is comforting to enjoy yourself too. No wonder it’s been one of Japan’s top souvenirs for so many years.

  • Star
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    Ever since I was little, whenever I received this souvenir, it instantly made me happy. As an adult, every time I visit Japan, I always bring a box home. To me, it’s no longer just a souvenir—it’s an essential memory from my travels.
    Even now, I still don’t think any white chocolate sandwich cookie can beat how delicious this one is.

  • 雨妤魚
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    Shiroi Koibito was one of the souvenirs I loved as a kid!
    It’s a super tasty white chocolate sandwich cookie.
    It’s a classic choice that never fails!

    Back then, whenever I craved it, I’d buy Oreos or a similar 4-piece pack from 7-Eleven for 25 dollars to satisfy the craving. But as a kid, that felt really expensive, haha.
    Then when I actually bought some in Japan myself, I ended up letting them expire...? Such a waste...

    The one in the photo was actually given to me by an auntie from my part-time job. I didn’t have a photo on hand, so I shamelessly asked her, “Could you bring me one to eat?” and she generously gave me one, hahaha.
    So sweet... I feel like I’m getting old. I can’t handle really sweet cookies anymore.

    I do have a sad memory about Shiroi Koibito, though. In elementary school, I went to a classmate’s house to play. I thought my best friend had gone to Japan and brought back a whole box for another friend. When I saw it, I started complaining, like, “Why does he get a whole box and I don’t? I only got one cookie...” Thinking back on it now, it’s so embarrassing.
    When you’re a guest at someone’s house, you’re supposed to be polite. And it’s not like I didn’t get a cookie at all. Tsk tsk.
    But it was just that kind of feeling, haha.
    I just felt like, if I was supposedly his closest friend, why didn’t I get a whole box too? I don’t know why, but I’ve never forgotten that moment.

  • W10B
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    A must-visit and must-buy spot when traveling in Hokkaido. They sell a rich and creamy Shiroi Koibito soft serve on site, and it’s fragrant and delicious.
    Personally, I like the tin packaging the most since the cookies are less likely to get crushed.

Details

Name in Japanese
白い恋人
Manufacturer
ISHIYA CO., LTD.
Price
Shiroi Koibito (9 pieces) 777 yen, etc.
Available at
ISHIYA Sapporo Odori main shop and other branches or ISHIYA online shop
Official Website
Official Website (Japanese)
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