Gyugin Honten

“Gyugin Honten” is a long-established sukiyaki restaurant in Uomachi, Matsusaka City, Mie Prefecture, founded in 1902. It is known for selling premium “Matsusaka beef” and serving sukiyaki dishes. Working with local farmers, it has contributed to improving the quality of “Matsusaka beef.” It is also a renowned restaurant visited by leading figures from political and business circles, as well as writers. It was also selected for the “COOL JAPAN AWARD 2019” by the Cool Japan Council.

One of its specialties is the careful selection of only the highest-grade “Matsusaka beef.” You can enjoy only Matsusaka beef with an exquisite balance of lean meat and fat. The signature “sukiyaki” is carefully grilled one slice at a time and enjoyed with simple seasoning using only soy sauce and sugar. In addition, you can savor a wide variety of Matsusaka beef dishes, including “shabu-shabu,” “amiyaki,” and “mizutaki.”

The restaurant has Approx. 50 seats and also offers private rooms. It can accommodate groups ranging from 2 people to at least 30 people. With a calm atmosphere centered around tatami seating, it is suitable for a wide range of occasions, including family outings, gatherings with friends, couples, and business entertainment. It also offers convenient access from sightseeing spots such as Matsusaka Station and the Matsusaka Castle Ruins. Here, you can experience both history and top-quality “Matsusaka beef” cuisine at the same time.