As soon as you enter Josaien, the traditional Edo-style buildings make you feel as if you've instantly traveled back in time. The site is mainly divided into two areas. The livelier Wakuwakuza offers immersive historical experiences that provide a deeper understanding of Kumamoto Castle's past and local culture, while Sakuranokoji on the other side brings together nearly 20 long-established shops representing Kumamoto's local cuisine and specialty souvenirs.
As soon as you reach Sakuranokoji, the tempting aromas of local snacks fill the air. Whether it's freshly grilled Akaushi beef rice bowls, fragrant horse meat dishes, rich local Kumamoto ramen, or a variety of elegant wagashi and frozen treats, every shop makes you want to go in and try something. There is also a comprehensive selection of souvenirs, from popular sweets to limited-edition keepsakes, making it an easy and comfortable place to browse.
I highly recommend adding Sakuranobaba Josaien to your itinerary before or after visiting Kumamoto Castle. Not only can you enjoy authentic Kumamoto cuisine, but you can also buy plenty of distinctive souvenirs. It's definitely a must-visit place for great food, shopping, and photos!










