Toothpaste is a popular souvenir. We found a new toothpaste that’s fun to look at and easy to use everyday.

In the past, on this site we recommended toothpaste as a souvenir item to bring back from your trip to Japan. Our readers found the article really helpful. Many people choose cosmetics or pharmaceutical items from the drug store as a souvenir so toothpaste was a fresh idea.

In that article we introduced you to the brand Shumitect® which is produced and sold by the pharmaceutical company,　GlaxoSmithKline Consumer Healthcare Japan. In Japan they make the No.1(*) toothbrush of choice for those with hypersensitivity. They just released a new item in February 2016, we would like to introduce you to Aquafresh® Multi Action toothpaste.
*Total sales profit share of Shumitect series between February, 2015 to January, 2016 according to INTAGE SRI data for the toothpaste market for the treatment of dental hypersensitivity.

Aquafresh® is known as the series of toothpaste with three colorful stripes. There is something so uplifting about seeing toothpaste with three colorful stripes on your toothbrush. The Aquafresh® series offers toothpaste that protects permanent teeth as they come in. It also offers toothpaste with whitening affects.

The new item in the Aquafresh® lineup is the new Aquafresh® Multi Action. Aquafresh® Multi Action heightens the total care of your dental health. It offers prevention against acid caused by sugar and four efficacies and four functions have been heightened. The four heightened efficacies are prevention of gum disease(1), prevention of bad breath, prevention of tooth decay, and tooth whitening(※2). The four heightened functions are removal of dental tartar(2), bactericidal and anti-microbial actions(*3), strengthening of tooth enamel, and a cool and refreshing mint taste.

(*1)Gingivitis and Periodontitis.
(*2)With proper brushing.
(*3)Prevents gingivitis with bactericidal and antimicrobial actions.