Get Limited-Edition Cherry Blossom-Themed Products at Isetan Shinjuku Store!

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Written by Editorial department

Aiming to be the “world’s greatest fashion museum,” Isetan Shinjuku Store is a veritable treasure trove of Tokyo’s latest fashionable items. Isetan Shinjuku Store does not just focus on clothing, however; everything from home goods to food has its own unique take on fashionableness. Isetan Shinjuku Store has garnered a great reputation both in Japan and abroad.

It also offers valuable services to its customers. These include tax-free counter and convenient foreign language interpreters (available by reservations in advance) for overseas visitors.

Isetan Shinjuku Store
Isetan Shinjuku Store is just a 1-minute walk from Shinjuku-Sanchome Station

This time, we will be focusing on the available items on Isetan Shinjuku Store’s basement level, the food floor.

In Japan, “depachika,” which means “department store basement,” refers to the food floor located on the basement level of most department stores. These basement floors are home to a variety of edible goods, from sweets to side dishes and sake, from dozens of shops, making them an ideal location for those who want to enjoy Japan’s gourmet seasonal offerings.

In 2017, Isetan Shinjuku Store is selling limited-edition products featuring cherry blossoms during the flower’s blooming period, mid-March to early April. Each shop carefully crafted its products with features like the shape or fragrance of cherry blossoms in mind.

Ginza Kimuraya

Ginza Kimuraya is selling “Sakura-no-Hana” (1 piece 227 yen), a sweet modeled after sakura-mochi that is filled with homemade smooth red bean paste made from Hokkaido adzuki beans. It is shaped like a cherry blossom and colored a lovely shade of pink, so this sweet is sure to make it really feel like spring!

Sakura-no-Hana (227 yen each)
Sakura-no-Hana (227 yen each)

Tsukiji Suzutomi’s featured springtime product is “Harukaze” (1620 yen), a spring-themed bento (Japanese boxed lunch) filled with popular seafood items and even sushi rice topped with and shaped like cherry blossoms! This carefully-crafted bento is also perfect for when you go out cherry blossom viewing! It’s sure to become even more delicious when eaten beneath cherry blossoms in full bloom!

Harukaze (1,620 yen)
Harukaze (1,620 yen)

Sushi Avenue K's

Sushi Avenue K’s is offering customers a chance to purchase their special “Madai ROLL -Sakura-,” made with seasonal sea bream and topped with salted cherry blossoms. The faint fragrance of the cherry blossoms gives this product a spring-like feeling.

Madai ROLL -Sakura- (648 yen each)
Madai ROLL -Sakura- (648 yen each)

Kanra’s “Kohaku Komakizakura” (1 box 978 yen) is a modern take on the classic sakura-mochi. Its key points are the cute pink and white finishes alongside the sweet’s easy-to-eat shape.

Kohaku Komakizakura (1 box 978 yen)
Kohaku Komakizakura (1 box 978 yen)


ENKATEN’s springtime product is a cute cherry blossom-shaped mooncake, “Yaki Geppei Sakura” (270 yen each). When cut in half, the cakes are filled with pink and green bean pastes that look reminiscent of cherry blossoms, and they have a spring-like fragrance to them.

ENKATEN Yaki Geppei Sakura (270 yen each)
ENKATEN Yaki Geppei Sakura (270 yen each)


This “Custard Pudding Parfait (Sakura-an)” (378 yen each) is Morozoff’s springtime take on one of their standard products. Custard pudding is topped with cream and lightly sweetened cherry blossom bean paste. The harmony of the ingredients’ gentle sweetness and the cherry blossoms on top give this treat a spring-like feel.

Custard Pudding Parfait (Sakura-an) (378 yen each)
Custard Pudding Parfait (Sakura-an) (378 yen each)

These limited-edition products will be available while the cherry blossoms in Shinjuku Gyoen, reachable on foot from Isetan Shinjuku Store, are in full bloom, end of-March through the beginning of April! The view of cherry trees in bloom against a backdrop of Shinjuku’s skyscrapers is a must-see!

Basic information on Shinjuku Gyoen

11 Naitomachi, Shinjuku, Tokyo
9:00-16:00 (Entry allowed until 16:00. Closes at 16:30.)
Mondays (or the following weekday if it falls upon a national holiday. No closures March 25th through April 24th or November 1st through November 15th), New Year’s Holiday (December 29th-January 3rd)
General admission 200 yen. Elementary and junior high school students 50 yen. Infants free.

Why not enjoy a cherry blossom-themed treat from Isetan Shinjuku Store as you take in the cherry blossoms at Shinjuku Gyoen?
(Bringing alcohol and using play equipment in Shinjuku Gyoen is strictly prohibited.)

Basic information on ISETAN SHINJUKU STORE

3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Business Hours
No scheduled holidays