A Complete Guide to Tokushima Prefecture! All the information you need including popular tourist spots, hidden gems, gourmet food and souvenirs.

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Written by Editorial department

Tokushima is a tourist destination with many spots where you can get close to and feel the beauty of nature, such as Naruto Whirlpool and Iya Valley, one of the three most unexplored destinations in Japan. There are also many delicious foods such as Tokushima's famous brand-name chicken "Awaodori" and local cuisine that has been handed down from generation to generation. In this article, we will introduce some of the best places that you should keep in mind if you are planning a visit to Tokushima.

Contents

Basic information of Tokushima Prefecture

Located on the east side of Shikoku, about 80% of the area is mountainous. It is blessed with abundant nature and is famous for its many scenic spots such as Iya Valley, which is known as one of Japan's three most unexplored destinations. It is easily accessible from cities such as Osaka and Kobe and has a warm climate for sightseeing.

Cityscape of Tokushima Prefecture
Cityscape of Tokushima Prefecture

Four top-rated tourist attractions in Tokushima

One of the top-rated tourist attractions in Tokushima is the famous "whirlpools" of Naruto Strait, but there are many other places to visit where you can experience beautiful nature such as mountains and rivers. Also there is a museum that boasts one of the largest permanent exhibition spaces in Japan. Here, we will introduce four carefully selected tourist attractions in Tokushima.

1. Otsuka Museum of Art

Otsuka Museum of Art,which is called the ”Ceramic Board Masterpiece Museum”,boasts one of the largest permanent exhibition spaces in Japan (total floor space of 29,412㎡). More than 1,000 Western masterpieces, from carefully selected ancient murals to contemporary paintings owned by more than 190 museums from 26 countries around the world, are reproduced in the same size as the original works using special technology. Visitors can enjoy masterpieces from all around the world.

2. Oku-Iya Niju Kazurabashi Bridge

Deep beyond the Iya Vine Bridge in Oboke Gorge, one of the most unexplored destinations in Japan, at an altitude of about 1,000 meters above sea level, there is a double suspension bridge made of Kudzu vine (arrowroot vine), such as Shirakuchi kazura (Actinidia arguta), called "Oku-Iya Niju Kazurabashi Bridge".
You can admire the beautiful scenery and sense of seclusion while crossing the thrilling suspension bridge. Don't miss out on the man-powered ropeway "Yaen (wild monkey)" right next to the suspension bridge.

A sense of seclusion amongst the beautiful scenery
A sense of seclusion amongst the beautiful scenery

3. Oboke Koboke

“Oboke Koboke” is an eight-kilometer canyon created by the rapids of the Yoshino River that passed through the Shikoku Mountains over 200 million years. There are many unique experiences to enjoy here, including the "Oboke Canyon Sightseeing Boat" that takes you through the canyon’s beauty up close, and rafting to enjoy the thrill of splashing through the spectacular scenery.

The powerful beauty of the canyon
The powerful beauty of the canyon

4. Uzunomichi (Whirlpool Walkway)

“Uzunomichi (Whirlpool Walkway)" is a 450-meter-long walkway above the sea, directly beneath the Onaruto Bridge. The whirling tidal currents that occur in the Naruto Strait, one of the world's fastest whirlpools, can be viewed from above through glass floors about 45 meters above the sea. The whirlpools appear at different times every day, so it is recommended to check the "Peak Viewing Schedule" on the official website in advance.

“Whirlpool" can be seen from the Whirlpool Walkway
“Whirlpool" can be seen from the Whirlpool Walkway

The best restaurants in Tokushima

In Tokushima, there are many delicious foods such as the well-known brand-name chicken "Awa Odori", the famous local gourmet "Tokushima Ramen", and local dishes that have been handed down from generation to generation! Here we will introduce some of the best restaurants to enjoy these delicious cuisines.

1. Ikko

Ikko is a restaurant where you can enjoy “Awaodori”, a brand of chicken produced in Tokushima Prefecture, prepared in various ways. The signature dish is "Honetsuki Awaodori”. The chicken with a bone is seasoned with a secret sauce, then slowly grilled in Ikko's special oven that reaches 400 degrees Celsius. The large chicken is visually appealing and tastes juicy and delicious.

The signature dish, “Honetsuki Awaodori (Awaodori chicken with a bone)”
The signature dish, “Honetsuki Awaodori (Awaodori chicken with a bone)”

2. Ramen Inotani Main Store

Ramen Inotani Main Store is a famous restaurant that serves “Tokushima Ramen", a local dish of Tokushima Prefecture. The soy sauce pork bone soup has a deep flavor made from dried sardines (niboshi) and other ingredients. The noodles are homemade and have an excellent chewy texture. We recommended raw egg topping, which is an unusual ramen topping in ordinary ramen. When you eat the egg with the noodles, the taste is irresistible.

Medium size ramen with extra meat and a raw egg
Medium size ramen with extra meat and a raw egg

3 Recommended Shopping Spots in Tokushima

After visiting the various sightseeing spots, it is time to enjoy shopping. There are many commercial facilities that can be easily reached by bus from Tokushima Station, so let's take a look at three recommended shopping spots.

1. AEON MALL Tokushima

AEON MALL Tokushima is a shopping mall that houses a variety of specialty stores such as fashion and general merchandise, as well as amusement facilities. There is also a large food court with a variety of popular restaurants, so you can enjoy a delicious meal while shopping. It also houses one of the largest movie theaters in Tokushima Prefecture, equipped with the latest audio and visual systems. There is also a bowling alley in the adjacent building, so you can have fun all day.

Stylish interior design
Stylish interior design

2. YouMe Town Tokushima

It is the largest shopping facility in Tokushima Prefecture, with about 160 stores including popular fashion retailers, general stores, and other special services. Popular restaurants are available in the restaurant area on the first floor and the food court on the second floor. You can enjoy a variety of cuisines from Japanese, Western, Chinese as well as fast food. There are also multiple playground facilities and restrooms for families with young children.

YouMe Town Tokushima, exterior
YouMe Town Tokushima, exterior

3. Fuji Grand Kitajima

Fuji Grand Kitajima is a shopping center with businesses offering a variety of services, such as supermarkets, fashion, general merchandise, popular fast food, and toys. On the third floor, there is a cinema complex (Cinema Sunshine Kitajima) where you can enjoy spectacular movie screenings.

Fuji Grand Kitajima, where you can enjoy shopping, dining, and even movies
Fuji Grand Kitajima, where you can enjoy shopping, dining, and even movies

Recommended Accomodation in Tokushima

Tokushima has many superb scenic spots. Naruto City, which is located along the sea, has many hotels that offer breathtaking ocean views. Iya Valley Hot Springs, one of the three most secluded hot springs in Japan, has some of the best ryokans where you can spend a relaxing time surrounded by nature. Let's take a look at some of the best places to stay.

1. Aoawo Naruto Resort

This hotel overlooks the Onaruto Bridge that spans Naruto Strait. All guest rooms have an ocean view, and there are 15 room types including Western-style and Japanese-style to choose from. The hotel is also famous for its natural hot springs, known as the "hot spring of beauty," and for its local cuisine with an abundance of seasonal ingredients.

Open-air bath
Open-air bath

Address: 16-45, Oge, Narutochotosadomariura, Naruto City, Tokushima
Access: 15 minutes by shuttle bus from JR Shikoku Naruto Line Naruto Station.

2. Hotel Kazurabashi Iya Valley Hot Springs

There are many popular ryokans in the vicinity of Iya Valley Hot Springs, one of the three most secluded hot springs in Japan. One of the most popular is Hotel Kazurabashi Iya Valley Hot Springs. From the "open-air sky bath," which can be accessed by taking the cable car up the mountain, you can enjoy a panoramic view of the great nature of Iya Valley. Enjoy the local cuisine dinner of Iya Valley around a sunken hearth.

Open-air sky bath
Open-air sky bath

Address: 33-1 Nishiiyayamamurazentoku, Miyoshi City, Tokushima

Three must-buy souvenirs in Tokushima

After enjoying the spectacular natural sceneries in Tokushima, it's time to buy some souvenirs. Tokushima is full of traditional sweets and specialties that have been loved by many people through the generations. Here are three of the most recommended souvenirs.

1. Tani Chikuwa Store "Take (bamboo) Chikuwa”

“Take (bamboo) Chikuwa” is the soul food of Tokushima Prefecture. It is made by wrapping fish paste around natural bamboo and grilling it to perfection. You can bite into it with gusto as if it were meat on the bone. It is also delicious when lightly roasted over a fire and sprinkled with Sudachi citrus juice or dipped in Sudachi soy sauce.

Take (bamboo) chikuwa
Take (bamboo) chikuwa

2. "Saoshika" from Saoshika Main Store

One of Tokushima's famous confectionery is "Saoshika". A sweet made by kneading and steaming Wasanbon sugar, a specialty of Tokushima, with yam, red beans, and other ingredients using the traditional recipe. Characterized by the elegant sweetness of Wasanbon sugar and its chunky texture, it is an indispensable sweet for tea ceremonies in Tokushima.

Saoshika
Saoshika

3. Hallelujah Sweets Kitchen "Kincho Manju”

Since its birth in 1937, “Kincho Manju” has been a long-time favorite as a Tokushima souvenir. The bittersweet chocolate-flavored skin and the white bean paste inside are a delicious harmony and the manju is shaped like a Tanuki raccoon’s stomach. The taste is appreciated by people of all ages, making it the perfect souvenir.

Kincho Manju
Kincho Manju

Famous festivals and events in Tokushima!

Visiting traditional festivals will help you get to know Tokushima better. Here are some of the best festivals and events in Tokushima. If your schedule allows, we recommend you see one of them!

1. Awa Odori dance

The Awa Odori dance, originating in Tokushima Prefecture, has a history of over 400 years and is now performed all over Japan.
The Awa Odori Festival in Tokushima City, the home of the dance, is held from August 12 to 15 every year and attracts more than one million tourists from Japan and abroad. During this period, the whole city is covered by Awa Odori dancers!

Awa Odori dance
Awa Odori dance

2. Otani Pottery Festival

This is a pottery market held jointly by the kilns of Otani-yaki, a traditional craft of Tokushima. Otani-yaki is characterized by its simplicity and strength, utilizing the texture of the clay and a metallic sheen. It is famous for its large size ceramics, but recently, mugs, vases, and other household items as well as unique works of art have been attracting attention. The festival is held every year on the second Saturday and Sunday in November.

You can also find mugs and other items for daily use.
You can also find mugs and other items for daily use.

3. Shikoku Chrysanthemum Exhibition

The Shikoku Chrysanthemum Exhibition has a proud 80-year history. The works of chrysanthemum lovers all over Yoshinogawa City are exhibited here. It takes place at the Event Square in Yoshinogawa City Hall, where large chrysanthemum flowers decorate the square. Exhibitors compete for prizes based on the quality and balance of their flowers.

Beautiful chrysanthemum flower exhibition.
Beautiful chrysanthemum flower exhibition.

Summary

We have introduced a collection of recommended tourist attractions, gourmet food, accommodation, and souvenirs that you should experience when visiting Tokushima. It is convenient to use public transportation such as trains and buses available in Tokushima to visit the tourist attractions. You can also use cabs to get around more efficiently. If you have time, you can also visit Kagawa Prefecture, Takamatsu, Awaji Island, and other attractive tourist spots in vicinity. A wonderful experience will surely be waiting for you.