Enjoy the Beauty of Old Japan and Stunning Nature! An Ehime Travel Guide

Enjoy the Beauty of Old Japan and Stunning Nature! An Ehime Travel Guide

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Written by :  GOOD LUCK TRIP

Ehime offers a wide range of attractions, from natural scenery blessed with both sea and mountains to historic spots and Japan’s oldest hot spring.
This article gives travelers considering a trip to Ehime a comprehensive guide to what to know before visiting, including the highlights and attractions of each area, transportation information, local food, and model itineraries.
Use this guide to make the most of Ehime’s charms even on a short trip.

Ehime, Where You Can Enjoy Beautiful Island Scenery and the Timeless Beauty of Old Japan

Ehime is located in the northwestern part of the Shikoku region, the island in southwestern Japan, with the Seto Inland Sea to the north and the Uwa Sea to the west.
The roughly 200 islands floating in the Seto Inland Sea and the Uwa Sea, along with the beautiful waters around them, create truly spectacular scenery.
Ehime is connected to Hiroshima on Honshu by the Shimanami Kaido, making it a gateway from Honshu to Shikoku.
The Shikoku Mountains run through the southern part of the prefecture along the border with Kochi, so the area is blessed with both sea and mountain landscapes.
Another highlight is its many historic buildings, including Matsuyama Castle, one of Japan’s 100 Fine Castles.
Even the retro atmosphere created by streetcars running through the city adds to the sense of Japan’s history and culture that can be felt throughout the prefecture.
No discussion of Ehime would be complete without Dogo Onsen, one of Japan’s three oldest hot springs and widely known as the oldest hot spring in the country.
Its designated Important Cultural Property building, skin-friendly waters, and charming hot spring town are all part of its appeal, and it also served as the setting for a novel by Natsume Soseki, one of Japan’s most famous literary figures.
Ehime is also known for its thriving citrus cultivation, especially its mikan oranges, which account for as much as 80 percent of Japan’s production.

Shikoku Karst on the border of Ehime and Kochi
Shikoku Karst on the border of Ehime and Kochi

Ehime’s Average Temperatures and What to Wear

Ehime is generally mild, with little rain or snow in the northern plains, while the inland mountain areas receive more rainfall and heavier snowfall.
Matsuyama and Uwajima each have over 60 midsummer days a year, and Ozu, located in a basin, can reach 75 days, so be sure to take proper precautions against heatstroke if you plan to visit Ehime in summer.

Average Monthly Temperatures in Ehime

- January February March April May June July August September October November December
Average Temperature (°C) 5.9 6.1 9.0 13.7 18.4 22.0 26.2 27.4 24.0 18.6 13.0 8.1

Seasonal Clothing Guide for Ehime

  • Spring (March - May): Light jacket and thin sweater
  • Summer (June - August): Lightweight clothing, short sleeves
  • Autumn (September - November): Light jacket, coat
  • Winter (December - February): Coat, wool suit, thick sweater or jacket

Access to Ehime

From Tokyo to Ehime takes Approx. 1 hour 40 minutes by plane. From Osaka, it takes Approx. 1 hour by plane, making access easy.
Matsuyama Airport, the main air gateway to Ehime, also has international flights, with direct access from Taiwan, South Korea, and China.

Matsuyama Airport, Ehime’s gateway by air
Matsuyama Airport, Ehime’s gateway by air

Access from Matsuyama Airport to Major Stations

Starting from Matsuyama Airport, the main gateway to Ehime for domestic and international travelers, here is how to get to Matsuyama Station and Imabari Station.
Matsuyama Station is Ehime’s central station and serves as a convenient base for getting around sightseeing spots.
Imabari Station, located in Imabari City in northern Ehime, is another of the prefecture’s representative stations alongside Matsuyama Station.
There are also many sightseeing spots around Imabari City, so you will likely use it often when exploring northern Ehime.

From Matsuyama Airport to Matsuyama Station

Route
Take the limousine bus from Matsuyama Airport and get off at JR Matsuyama Ekimae
Travel Time
Approx. 15 minutes

From Matsuyama Airport to Imabari Station

Route
1. Take an Iyo Railway bus from the bus stop Approx. 7 minutes on foot from Matsuyama Airport, and get off at the JR Matsuyama Ekimae bus stop
2. Walk Approx. 7 minutes from the bus stop to JR Matsuyama Station, take the JR Yosan Line, and get off at Imabari Station
Travel Time
Approx. 1 hour 15 minutes

Main Ways to Get Around Ehime

The main ways to get around Ehime are by train and bus.
Since the railway mainly runs along the coast, be sure to make good use of buses as well.
Also, some spots cannot be reached by public transportation alone, so consider using taxis or rental cars too.

If you want to fully enjoy the Shimanami Kaido, consider renting a bicycle
If you want to fully enjoy the Shimanami Kaido, consider renting a bicycle

The Appeal of Ehime’s 3 Areas You Should Know Before Your Trip

If you are traveling in Ehime, it is worth understanding the attractions and highlights of its three main areas in advance.
They share some common appeal, but each has its own distinct character, so plan your trip with those differences in mind.

The Toyo Area, Where You Can Enjoy Diverse Natural Scenery Such as Island Views and Mountain Landscapes

The Toyo Area is located in northeastern Ehime.
Facing the Seto Inland Sea and also home to both mountain and plain areas, it offers a wide variety of natural scenery.
This is also where you will find the Shimanami Kaido, known as Japan’s first cycling route that crosses a strait and celebrated as a sacred destination for cyclists.
Even if you are not cycling, Kirosan Observatory Park, known for having one of the best views on the Shimanami Kaido, is well worth a visit.
The area is also home to Mt. Ishizuchi, the highest peak in western Japan, where the rugged mountain slopes convey both the power and beauty of nature.
There is plenty more to see as well, including spectacular highlands and gorges, industrial heritage sites such as Tonaru, known as the Machu Picchu of the East, plus castles, shrines, and temples.
It is also an area lined with cities of over 100,000 people, including Imabari City, known for producing Imabari Towels, one of Japan’s world-famous products.
It is also recommended to shop for souvenirs at Imabari Towel Honten / Imabari Towel LAB, where more than 20,000 Imabari Towel items are sold and you can enjoy towel-weaving experiences and weaving machine demonstrations.

A beautiful sunset and the Shimanami Kaido seen from Kirosan Observatory Park
A beautiful sunset and the Shimanami Kaido seen from Kirosan Observatory Park
Mt. Ishizuchi combines both power and beauty
Mt. Ishizuchi combines both power and beauty
Tonaru, an industrial heritage site of the Besshi Copper Mine
Tonaru, an industrial heritage site of the Besshi Copper Mine

The Chuyo Area, Home to Many Spots Where You Can Feel Ehime’s History and Culture

Central Ehime’s Chuyo Area has many places where you can experience the history and culture of both Japan and Ehime.
One of them is Dogo Onsen, counted among Japan’s three oldest hot springs and even mentioned in the Kojiki, Japan’s oldest written record.
The central city of Matsuyama is also located in the Chuyo Area, and Matsuyama Castle, the city’s symbol, is a popular sightseeing spot as well.
Many of the buildings that have survived from the Edo period (1603–1868) are designated as Important Cultural Properties of Japan.
The Chuyo Area also has spots where you can enjoy natural scenery, including Shikoku Karst, which stretches into Kochi Prefecture, where you can admire the beauty of a vast plateau throughout the seasons, with flowers and fresh greenery in spring, deep green landscapes and alpine plants in summer, and pampas grass covering the fields in autumn.

The buildings of Dogo Onsen strongly convey the charm of Japan
The buildings of Dogo Onsen strongly convey the charm of Japan
Matsuyama Castle, home to many buildings preserved since the Edo period
Matsuyama Castle, home to many buildings preserved since the Edo period
Driving through Shikoku Karst by rental car is also recommended
Driving through Shikoku Karst by rental car is also recommended

The Nanyo Area, Known for Beautiful Nature and the Timeless Scenery of Old Japan

The Nanyo Area, located in southwestern Ehime, is known for its rich natural surroundings of mountains, sea, and rivers.
The northern part of the Nanyo Area faces the Seto Inland Sea, while the southern part faces the Uwa Sea, known for its ria coastline, letting you enjoy the distinct appeal of both seas.
Snorkeling in the Uwa Sea to observe the tropical fish and coral that live there is also recommended.
There are also many soothing natural landscapes, including Namekoko Gorge and Narukawa Gorge with their clear streams, as well as the Shikoku Karst plateau.
Another attraction of the Nanyo Area is its beautiful rural scenery, including terraced rice fields and stepped farming fields.
With retro townscapes still remaining, this is an area where you can fully enjoy the culture and scenery of old Japan along with beautiful nature.

The beautiful Uwa Sea, known for its ria coastline
The beautiful Uwa Sea, known for its ria coastline
Namekoko Gorge, known for its clear stream and smooth rock surfaces
Namekoko Gorge, known for its clear stream and smooth rock surfaces
The terraced fields of Yusu Mizugaura, spreading out like steps leading into the sky
The terraced fields of Yusu Mizugaura, spreading out like steps leading into the sky

How Many Days You Need to Enjoy Ehime

If you focus on Matsuyama and just visit the most popular sightseeing spots, you can still fully enjoy Ehime in 2 days and 1 night.
However, if you also want to explore the Toyo Area and Nanyo Area, you should allow at least 3 days and 2 nights.

A driving trip around Ehime’s scenic spots is also recommended
A driving trip around Ehime’s scenic spots is also recommended

A 1-Day Model Course to Visit Ehime’s Popular Sightseeing Spots

From here, we will introduce a 1-day model course that takes you around Ehime’s popular sightseeing spots using only public transportation.
It will be a day filled with the history, culture, charm, and atmosphere of both Japan and Ehime.
If you are unsure how to plan your trip to Ehime, use this suggested itinerary as a guide.

9:00am Start from the Iyotetsu Matsuyama Ekimae Streetcar Stop

First, take the streetcar from the Iyotetsu Matsuyama Ekimae stop to your first destination, Matsuyama Castle.
After riding for Approx. 20 minutes, get off at Okaido stop and transfer to the ropeway.
Once you get off at Chojagahira, you will arrive at the castle tower entrance in Approx. 10 minutes on foot.

Take your time enjoying the cityscape of Matsuyama from the streetcar window
Take your time enjoying the cityscape of Matsuyama from the streetcar window

9:30am Explore the Impregnable Matsuyama Castle

Matsuyama Castle is the symbol of Matsuyama City and is also famous as an impregnable castle.
It has as many as 21 Important Cultural Properties, including the main keep, Ichinomon Gate, and Shichiku Gate, giving visitors plenty to see. Valuable materials are also displayed inside the main keep.
It is also fun to see the defensive features that made the castle so hard to conquer, such as the lattice-style lifting shutters, arrow slits, and stone-dropping openings.
Enjoy walking around the castle grounds and experiencing the history and culture of Japan that remain in Matsuyama.

The symbol of Matsuyama City, also famous as an impregnable castle
The symbol of Matsuyama City, also famous as an impregnable castle

11:00am Lunch at Goshiki Local Cuisine Restaurant

After exploring Matsuyama Castle, take the ropeway down and head to Goshiki Local Cuisine Restaurant, located Approx. 10 minutes away on foot.
This long-established Japanese restaurant was founded in 1635. You can enjoy local dishes made with plenty of fresh local ingredients such as red sea bream, Iyo beef, and Hime pork.
Its signature taimeshi is made using only exceptionally fresh sea bream purchased that day.
There are two styles of taimeshi, Uwajima taimeshi, topped with sashimi, and Matsuyama taimeshi, cooked together with sea bream, and both are available here.
Enjoy one of Ehime’s signature local dishes for a slightly early lunch.

A restaurant where you can enjoy local dishes such as taimeshi made with fresh local ingredients
A restaurant where you can enjoy local dishes such as taimeshi made with fresh local ingredients

12:00pm Immerse Yourself in History, Culture, and the World of Fiction at the Saka no Ue no Kumo Museum

After enjoying taimeshi, head to the Saka no Ue no Kumo Museum, located Approx. 10 minutes away on foot.
Written by Ryotaro Shiba, Saka no Ue no Kumo is a novel centered on three figures from Matsuyama: Saneyuki Akiyama, Yoshifuru Akiyama, and Shiki Masaoka.
The Saka no Ue no Kumo Museum was built around the theme of this novel.
The museum has one basement floor and four above-ground floors, and was designed by world-renowned architect Tadao Ando with the history and natural surroundings of the Matsuyama Castle area in mind.
Be sure to enjoy not only the exhibits, but also the building’s exterior and interior design.

A museum displaying exhibits related to the Akiyama brothers and Shiki Masaoka, the protagonists of Ryotaro Shiba’s Saka no Ue no Kumo and great figures born in Matsuyama
A museum displaying exhibits related to the Akiyama brothers and Shiki Masaoka, the protagonists of Ryotaro Shiba’s Saka no Ue no Kumo and great figures born in Matsuyama

1:00pm Admire Beautiful Architecture and Art at Bansuiso

After enjoying the world of the novel, stop by Bansuiso, located just a short walk away.
Bansuiso was built in 1922 as a villa by Count Sadakoto Hisamatsu, a descendant of the former Matsuyama feudal lord family.
Because of his long experience living in France as a military attaché, the building was constructed in the French Neo-Renaissance style.
Take time to admire this beautiful French-style building, completed with first-class design, structure, furnishings, and decoration that were said to impress even Europeans.
Art is also exhibited here, so do not forget to enjoy that as well.

A residence built in the French Neo-Renaissance style
A residence built in the French Neo-Renaissance style

2:30pm Stroll Through the Charming Dogo Shopping Street

Return to Okaido Station on the Iyotetsu line, the nearest station to Bansuiso, and take the streetcar to Dogo Onsen Station.
Once you get off, a retro hot spring town will spread out right before your eyes.
Dogo Onsen, one of Japan’s three oldest hot springs, also appears in Nihon Shoki, Japan’s oldest official history.
There are various facilities for day-use bathing, but first take some time to stroll around the hot spring town.
Dogo Shopping Street in particular is lined with many souvenir shops and restaurants, making it a great place to enjoy street food and shop for souvenirs.

A shopping street you will want to enjoy together with Dogo Onsen, known as Japan’s oldest hot spring
A shopping street you will want to enjoy together with Dogo Onsen, known as Japan’s oldest hot spring

3:30pm Soak in the Hot Spring and Japanese Atmosphere at Dogo Onsen Honkan

After strolling through the hot spring town, it is finally time to bathe in Dogo Onsen, one of Japan’s three oldest hot springs.
There is a legend that a white heron healed its injured leg in Dogo Onsen. The alkaline simple spring water is smooth and gentle on the skin, with little刺激, making it suitable for therapeutic bathing and beauty care.
Dogo Onsen Honkan is also designated as an Important Cultural Property of Japan and is known for its magnificent historic architecture.
Since day-use bathing is available, take the opportunity to soothe your travel fatigue. It is also recommended to take your time admiring the building’s exterior and interior before or after your bath.

A hot spring said to be Japan’s oldest, also appearing in Nihon Shoki
A hot spring said to be Japan’s oldest, also appearing in Nihon Shoki

Shikoku Karst, a Spectacular Spot in Ehime You Should Visit If You Can Stay Overnight

If you can stay overnight in Ehime and use a rental car, make time to visit Shikoku Karst.
Shikoku Karst is a karst plateau that stretches across Ehime and Kochi for Approx. 25km east to west, in a highland area at an elevation of Approx. 1,400m.
Counted among Japan’s three major karst landscapes, it offers the beauty of a wide-open plateau throughout the seasons, with flowers and fresh greenery in spring, deep green scenery and alpine plants in summer, and pampas grass spreading across the fields in autumn.
The white limestone scattered across the plateau creates scenery unique to a karst landscape and is not to be missed.
It is also recommended to continue through Shikoku Karst to Kochi and enjoy a trip there as well.

Shikoku Karst, with its peaceful pastoral scenery
Shikoku Karst, with its peaceful pastoral scenery

The Shimanami Kaido, a Must-Add to Your Trip Plan If You Love Cycling

The Shimanami Kaido is an Approx. 60km route connecting Honshu and Shikoku. It links Onomichi City in Hiroshima Prefecture with Imabari City in Ehime Prefecture, allowing you to cross six islands in the Seto Inland Sea by bridge.
With the exception of the Shin-Onomichi Bridge, each bridge has roads for mopeds as well as dedicated bicycle and pedestrian paths, so you can enjoy cycling while taking in the scenery of the islands floating in the Seto Inland Sea.
If you love cycling, dedicating the second day of your Ehime trip to riding the Shimanami Kaido would be a great idea.

A beautiful sea route connecting Honshu and Shikoku, also famous as a sacred destination for cyclists
A beautiful sea route connecting Honshu and Shikoku, also famous as a sacred destination for cyclists

3 Must-Try Local Foods on Your Ehime Trip

Among Ehime’s many local specialties, here are three especially popular dishes to try.
These delicious foods let you fully enjoy the flavors of ingredients nurtured by Ehime’s rich natural environment.
Make the most of Ehime not only through sightseeing, but through its food as well.

1. Jakoten

Jakoten is a type of fish cake made by grinding small fish whole, including the skin and bones, and then deep-frying the paste.
It is a local specialty especially beloved in places such as Uwajima City, near the Uwa Sea where fresh small fish are caught in abundance.
Its light saltiness and concentrated fish flavor are truly delicious.
It is most commonly eaten fresh-fried as is, but it is also recommended with soy sauce and grated daikon radish. It can be enjoyed year-round and also makes a great snack with alcohol.
Another nice point is that it is packed with nutrients such as calcium and minerals.
In Ehime and Uwajima City, it is also a standard ingredient in oden and udon.

Jakoten packed with concentrated fish flavor
Jakoten packed with concentrated fish flavor

2. Uwajima Taimeshi

In the Uwa Sea, known for its ria coastline that is ideal for fish farming, sea bream aquaculture is especially active, and Ehime ranks first in Japan for sea bream production.
Ehime’s sea bream is known for the clean taste typical of white fish, the sweetness of its fat, the natural umami of the fish itself, and its firm texture.
A local specialty made with this sea bream is Uwajima taimeshi.
Uwajima taimeshi consists of sea bream sashimi marinated in a sauce seasoned with soy sauce, mirin, broth, and more, then served on top of rice once the flavor has soaked in.
The sauce and the sea bream’s natural umami work together, filling your mouth with rich flavor.
Another part of its appeal is that the heat of the rice melts the fat of the sea bream, letting you enjoy even more of its sweetness and umami.
Taimeshi is also famous in Matsuyama, but it is a little different from Uwajima taimeshi.
In Matsuyama taimeshi, the sea bream and rice are cooked together with salt, soy sauce, kelp, and other ingredients.
Sometimes a whole fish is cooked with the rice, and other times fillets are used.
It is also recommended to compare the different styles of taimeshi that Ehime is proud of.

Uwajima taimeshi topped with slices of sea bream
Uwajima taimeshi topped with slices of sea bream
Matsuyama taimeshi, with sea bream and rice cooked together
Matsuyama taimeshi, with sea bream and rice cooked together

3. Imabari Yakitori

Unlike typical yakitori served on skewers, Imabari yakitori is characterized by chicken skin grilled on an iron plate without skewers.
As it cooks on the iron plate, a heavy iron press is placed on top to flatten the chicken skin.
At the same time it is fried in the fat released from the chicken, the pressing also steams it, helping it cook quickly and allowing it to be served fast.
Because excess fat is rendered out, it has a light taste while still delivering concentrated chicken umami.
The seasoning varies by shop, but a sweet and savory sauce is common and pairs especially well with alcohol.

Imabari yakitori coated in a sweet and savory sauce
Imabari yakitori coated in a sweet and savory sauce

Enjoy Stunning Spring Views of the Seto Inland Sea! The Best Cherry Blossom Spots in Ehime

At Ehime’s famous cherry blossom spots, you can enjoy spectacular views where cherry blossoms harmonize with the Seto Inland Sea or historic buildings.
One example is Kaisan Park, located at the 149m summit of Mt. Kaisan on Hakatajima Island.
The summit observatory is a scenic spot with sweeping views of the islands floating in the Seto Inland Sea and the bridges connecting them. During peak season, you can admire this view framed by cherry blossoms.
Sekizenzan, Approx. 370 meters high and rising in the center of Iwagi Island, a remote island in northeastern Ehime Prefecture, is also one of Ehime’s finest cherry blossom spots.
The 3,000 cherry trees blooming along the trail to the summit, together with the spectacular view of the Seto Inland Sea and cherry blossoms from the summit observatory, are not to be missed.
Matsuyama Castle, the symbol of Matsuyama City, is also truly beautiful when decorated by Approx. 200 cherry trees.
For the usual blooming date, full bloom date, and best viewing period, refer to the table below.
However, keep in mind that the blooming date, full bloom date, and best viewing period may vary depending on that year’s climate, temperatures, and the specific spot.

Blooming Date
March 24
Full Bloom Date
April 3
Best Cherry Blossom Viewing Period
April 3–April 9
The Seto Inland Sea and bridges connecting the islands, seen through cherry blossoms
The Seto Inland Sea and bridges connecting the islands, seen through cherry blossoms
The spring evening view from Sekizenzan is especially beautiful
The spring evening view from Sekizenzan is especially beautiful
Matsuyama Castle adorned with cherry blossoms and full of Japanese charm
Matsuyama Castle adorned with cherry blossoms and full of Japanese charm

The Best Autumn Leaves Spots in Ehime for Gorge Scenery

Nature-rich Ehime is home not only to famous cherry blossom spots, but also to many great places for autumn leaves.
If you are visiting Ehime from mid-November to late November, be sure to stop by some of its autumn foliage spots as well.
At Nibukawa Gorge, one of Ehime’s most famous autumn leaves spots, you can slowly walk along the promenade while admiring the gorge colored in crimson and gold.
Namekoko Gorge is also known for its autumn foliage, and the forest surrounding Yukiwa no Taki Falls, selected as one of Japan’s 100 Best Waterfalls, is a must-see. The sight of maple leaves turning the whole area deep red is exceptionally beautiful.
Odamiyama Gorge is also highly popular, and if you walk along its Approx. 1.5km promenade, you can enjoy views of the gorge and mountains painted in many different colors.
The autumn leaves reflected on the water are also beautiful, letting you fully appreciate the beauty of an autumn gorge.

Take a close look at the trees of Nibukawa Gorge in their many autumn colors
Take a close look at the trees of Nibukawa Gorge in their many autumn colors
Namekoko Gorge dyed deep crimson
Namekoko Gorge dyed deep crimson
Odamiyama Gorge, where you can enjoy colorful gorges and mountains
Odamiyama Gorge, where you can enjoy colorful gorges and mountains

FAQ about Traveling in Ehime

Q

What is the best season to travel to Ehime?

A

Spring is recommended, when you can enjoy spectacular scenery created by the Seto Inland Sea and cherry blossoms.

Q

What sightseeing spots in Ehime are recommended for a family trip with children?

A

The Kururin Giant Ferris Wheel, which offers sweeping views over Matsuyama City and Matsuyama Castle, and the Dogo Onsen hot spring town are recommended.

Summary

In this article, we introduced the attractions and highlights of each area, recommended local foods, and model itineraries for travelers considering a trip to Ehime.
If you want to make the most of an Ehime trip in a limited number of days or are visiting Ehime for the first time, we hope this guide will be helpful.
If you want to learn more about sightseeing spots in Ehime, be sure to check out the article below as well.