Things to Do

Shikoku Region families with children

Choshi Valley Nature Zoo: Monkey Kingdom

Enjoy the adorable monkeys and the scenic beauty of Shodoshima.

Kagawa / Zoos & Aquariums

Dogo Shotengai (Dogo Haikara Dori)

Shopping streets to explore during your travels to Dogo Onsen, one of the oldest hot springs in Japan

Ehime / Shopping Streets

• 23 Feb 2021

  The comprehensive guide to Matsuyama. Learn about famous spots and secret sites. Check out an authentic array of food and souvenirs.

  Matsuyama City in Ehime Prefecture has a great selection of historic sites to visit, such as the nation’s oldest hot spring retreat, the Dogo Onsen, and Matsuyama Castle, a symbol of the city. As most sites are near Matsuyama Station and the Dogo Onsen, you can easily visit several in one day. Here, we will introduce our most highly recommended sites in Matsuyama.

Roadside Station Shodoshima Furusato Village

This roadside station is a gourmet paradise, packed with fun activities and experiences that perfectly encapsulate the charm of Shodoshima Island.

Kagawa / Stations & Roadside Stations & Tourist Information Centers

Roadside Station Shodoshima Olive Park

A photogenic park with white windmills and swaying olive leaves.

Kagawa / Parks & Gardens

Noichi Zoological Park

A place where animals live in cozy, natural environments made just like their homes.

Kochi / Zoos & Aquariums

Shikoku Aquarium

With a brand new exhibit showcasing the island’s marine life! Shikoku’s state-of-the-art aquarium.

Kagawa / Zoos & Aquariums

“Fun on the Raft” in Naruto

A Day of Fishing, BBQing and Leisure on the Sea while Floating on a Pearl Farming Raft.

Tokushima / Experiences Facilities

• 17 Dec 2021

  Complete Guide to Visiting Naruto: a Full Line-up of Must-See Spots!

  Naruto is known for its world-class, oversized whirlpool currents, unforgettable tourism, and delicious eats. But with so much to do there are still plenty of visitors who aren’t sure what to see on their trip. If that’s you, we’ve got you covered. Below you’ll find a full overview of Naruto’s best spots to help you build a travel plan that’s custom fit to you.

• 16 Dec 2021

  Fishing and BBQing to your Heart’s Content atop a Raft on the Uchinoumi Waters!

  This scenic escape on the Uchinoumi waters will take you to a rafting rig floating across the sea. The waters here are tucked between Shimada and Oge Islands and were once known for their bustling pearl farming. Today you can use the same farming rigs as an exclusive fishing and BBQ spot on the sea! Catch a fish and throw it directly on the grill, catch up on some reading or just enjoy a time out to bask and relax. For ocean lovers, this escape is for you!

• 25 Feb 2021

  A complete guide to Awaji Island! From major and hidden tourist spots to gourmet foods and souvenirs

  Awaji Island, a wonderful resort area where you can enjoy beautiful flowers, an endless ocean and fresh produce grown in the abundant nature. It is a popular tourist spot among visitors from both Japan and overseas with its easy access from the Kansai region. There are so many places to introduce on this island full of entertainment. Let's get started!

Cycling through the Lotus Fields in Naruto

Follow along this guided tour through the lotus fields of Naruto.

Tokushima / Experiences Facilities

• 16 Dec 2021

  A Tranquil Expedition through the Lotus Fields, Never Seen in the Guidebooks

  The lotus fields, as they change each season, will serve as your backdrop. Tokushima Prefecture is the producer of lotus root for many places across Japan, and even in Naruto you can find a number of lotus fields. From July to August you’ll find large, round flowers blooming among the thick patch of lotus leaves, while storks take to nesting between February and May. Depending on which of the four seasons you visit in, the lotus fields will offer up a different view to enjoy. On this tour, you will travel through these very same lands on a cycling tour that no guidebook knows abought! Enjoy the unique and picturesque landscapes on a time away like non other.

Onaruto Bridge Whirlpool Walk

A tour overlooking some of the world’s largest whirlpools from an exclusive access route on Onaruto Bridge.

Tokushima / Experiences Facilities

• 16 Dec 2021

  Gaze down from a bridge over world-class, epic whirlpools.

  Onaruto Bridge Whirlpool Walk tour you’ll enjoy a rare chance to take the bridge’s backstage access route for an exclusive view over the Naruto Whirlpools from above.