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Chuji Chaya

A traditional Japanese sweet shop for soft fluffy grilled manju.

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Chuji Chaya is a traditional grilled manju shop established in 1960. Yaki manju sweets, beloved by the people of Gunma prefecture folks, are made by skewering steamed buns with a bamboo stick and grilling after covering them with a thick miso sauce sweetened with brown sugar and syrup.

The shop looks like an old-style rural house, and its building materials originated during the residence of Nishinome Uemon, who hid Kunisada Chuji, a late Edo period heroic character from Gunma. The original house was as taken down and the building materials were given to the first owner of the Chuji Chaya shop. The earthen floor area has now been fashioned as a relaxing space with a sunken hearth.

The larger "yaki manju" (135 yen per stick) is a grilled fluffy bun made with a special flour and fully covered with sweet-and-savory homemade sauce; a special blend of miso paste and several kinds of sugar. Other products include "sake manju" (85 yen per piece) with a sweet bean paste filling and "an-iri yaki manju" (230 yen per stick) which is a sake manju, grilled with homemade sauce on top.

The 21st of every month (except Tuesdays and holidays) is a special sale day for yaki manju as it commemorates the day of Chuji's death. 5 sticks for 400 yen are a great deal.

Highlights

  • A traditional sweet shop for the Gunma specialty, yaki manju, established in 1960.
  • The earthen floor area with an old-style sunken hearth creates a traditional atmosphere.
  • Their popular manju are made with special wheat and miso.
  • The special-sale day on the commemorates day of Chuji's death is the best time to get a yaki manju.

Photos

  • The exterior looks like an old-style rural house.

    The exterior looks like an old-style rural house.

  • The interior with a sunken hearth creates a peaceful atmosphere.

    The interior with a sunken hearth creates a peaceful atmosphere.

  • Yaki manju perfectly grilled, with a delicious aroma.

    Yaki manju perfectly grilled, with a delicious aroma.

  • “Sake-manju" with a modest sweet dough and refined sweet bean paste

    “Sake-manju" with a modest sweet dough and refined sweet bean paste

  • The exquisite "An-iri Yaki Manju" (grilled manju with red bean paste) is made with a unique combination of a charred texture and the sweetness of red bean paste. Because of the limited production, it sometimes gets sold out in the morning!

    The exquisite "An-iri Yaki Manju" (grilled manju with red bean paste) is made with a unique combination of a charred texture and the sweetness of red bean paste. Because of the limited production, it sometimes gets sold out in the morning!

Reviews

1
  • Michelle Lee

    烤豆沙非常好吃在加上醬汁非常美味。

Details

Name in Japanese
忠治茶屋本舗
Postal Code
372-0851
Address
657 Kamihasucho, Isesaki City, Gunma
Telephone
0270-32-0124
Closed
Tuesdays (Open on National Holidays)
Business Hours
9:00am-5:30pm (L.O.5:00pm)
Budget
500 yen
Access
1) 5 minutes’ drive from Goshi Station on the Tobu Railway Isesaki Line
2) 20 minutes’ ride from Honjo Kodama I.C. on Kanetsu Expressway
Credit Cards
Not accepted
Official Website
Official Website (Japanese)