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Choshi Dentetsu Nure-Sembei (soy sauce seasoned wet rice cracker)

The miracle wet rice cracker that saved a local railroad from financial crisis!

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Choshi Dentetsu, a railway company, which runs in Choshi City, Chiba Prefecture, is a local train line with a total length of only 6.4 km. The number of passengers has been decreasing year by year due to depopulation and a decrease in the number of tourists, and the company was on the verge of closing down the line. In 1995, the company began making and selling Nure-sembei (wet rice crackers) as a sideline business to raise money for repairs to the tracks and railroad crossings. In 2006, in order to cover the cost of legal inspections of the trains that were about to expire, the company announced on the Choshi Dentetsu website, "Please buy Nure-sembei. We need to earn money for train repairs". The message spread through the Internet and other media, and orders poured in.
The Nure-sembei is still popular today as the savior that brought about the miraculous revival of the railway company.

The rice crackers are authentic, made from domestic Uruchi rice and Choshi's specialty soy sauce. In addition to the three basic types of the taste (dark, light, and sweet), the "Nure-sembei Premium," made with Hishio (ancient Japanese fermented seasoning), Katsuo (bonito), and other ingredients unique to Choshi, is also popular. The online store sells a variety of products, such as "Yakerun-desu," a rice cracker dough that allows you to try your hand at making rice crackers at home, "Mazuibo," a hit product following "Nure-sembei," and apparel with the logo of Choshi Dentetsu. When visiting Choshi, it is recommended to visit "Nure-sembei station", a souvenir store directly operated by Choshi Dentetsu, where you can try your hand at baking Nure-sembei by hand.

Highlights

  • Nure-sembei, a wet rice cracker produced and sold by Choshi Dentetsu railway company.
  • Nure-sembei became the talk of the town after a flood of orders came in over the Internet, saving the company from a financial crisis.
  • In addition to the three basic types, the company offers a variety of products such as premium types and home-baked rice cracker dough.
  • The online store sells other snacks and Cho-den (Choshi Dentetsu) goods.
  • At the company's souvenir store, visitors can try their hand at baking rice crackers by hand.

Photos

  • Three types of the taste are available: Red (dark), Blue (light), and Green (sweet).

    Three types of the taste are available: Red (dark), Blue (light), and Green (sweet).

  • “Nure-sembei Premium" comes in two flavors: Hishio (ancient Japanese fermented seasoning) and Katsuo (bonito).

    “Nure-sembei Premium" comes in two flavors: Hishio (ancient Japanese fermented seasoning) and Katsuo (bonito).

  • Nure-sembei is sold at the souvenir store “Nure-sembei station” of Choshi Dentetsu.

    Nure-sembei is sold at the souvenir store “Nure-sembei station” of Choshi Dentetsu.

Official FAQs

Q

Do you have foreign language support? (If it is available, what language is available?)

A

English support available

Q

Is it possible to return or exchange a defective product after opening the package?

A

Yes, it is.

Q

Do you have an oversea-shipping service?

A

International shipping is not available.

Q

What is the expiration date of Nure-sembei?

A

90 days from the production date.

Reviews

Details

Product name in Japanese
銚子電鉄ぬれ煎餅
Manufacturer
Chōshi Electric Railway Co., Ltd.
Price
500 yen each (5 pieces), boxed set of 3 types 1400 yen (12 pieces)
Sales outlets
Nure-sembei station (souvenir store), Choshi Dentetsu online store
Official Website
Official Website (Japanese)